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Braze : Reviews, Pricing, Features & Alternatives

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Braze is a Mobile Marketing tool. Review Braze : Overview & Pricing

9.4 Expert Score
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Braze Overview : Features, Pricing, Reviews & Alternatives

Braze is a Mobile Marketing tool intended for businesses. Let’s discover user reviews, features and prices of this business app.

Braze is listed as a Mobile Marketing Tools and Mobile Marketing Software for companies and is used for Email Marketing, Customer Engagement, Marketing Automation, Push Notifications …

Braze prices are available on demand .

Braze is a lifecycle engagement platform for marketing teams.

Your 360 degree customer view

What is Braze ?

Braze is a client platform designed for today’s mobile world. The CRM platform helps leading brands create customer insights that transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately across mobile and web. It is an app automation and marketing analytics software for mobile apps that focuses on managing campaigns and promoting your business. Compatible with Android, Windows, iOS, and Unity, the company has a dedicated Braze Academy team, a resource for automating onboarding, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy, and ROI. The CRM software provides easy-to-use tools for uploading and retrieving data from the platform. Detailed information on the level of events available in the current program is also useful for entering your analysis system. The platform has standard reports and you can generate custom ones to meet your needs. This shows that Braze is really customer oriented. Customer relationship management software is designed for today’s always-on, on-demand customers. Replace decades of poorly integrated internal and external databases and tools with live views of customers, delivering impressive customer journey development, optimized campaigning and more. Its impressive features include prolific clients including Urban Outfitters and Shutterfly; SDK configuration support; market analysis and strategy and Amazon Kindle.

This solution humanizes the connections between suppliers and customers. Businesses can transparently collect and maintain actionable customer data, enabling them to reach their audience with targeted and personalized messages. Brazing is mainly used by companies and medium-sized companies.

Customer engagement can be achieved with welcome emails, fun push campaigns, dynamic content, messages inspired by real information, contextual messages, etc. The main thing is a brilliant customer experience and makes each customer unique.

Customer Engagement Platform

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster the human connection with consumers through interactive conversations across channels to quickly and continuously deliver value. The vendor claims to have been named a Leader in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc. magazine’s 2019 Best Places to Work. Braze is headquartered in New York City with offices in Chicago, London, San Francisco and Singapore. Learn more at braze.com.

Braze is a customer engagement platform built for today’s mobile world. We help leading brands create live views of their customers that stream and process historical, snapshot and predictive data in an interactive feedback loop, so immediate action can be taken with relevant messages on mobile and web. Braze is also known as Appboy.Braze Customers1-800flowers.com, Delivery Heroes, Dominoe’s Pizza, Epix, Ibotta, iHeartMedia, Jet, Opera, Tinder, Urban OutfittersBraze Video

Braze is a customer engagement platform built for today’s mobile world. We help leading brands create live views of their customers that stream and process historical, snapshot and predictive data in an interactive feedback loop, so immediate action can be taken with relevant messages on mobile and web. Braze is also known as Appboy.Braze Customers1-800flowers.com, Delivery Heroes, Dominoe’s Pizza, Epix, Ibotta, iHeartMedia, Jet, Opera, Tinder, Urban OutfittersBraze Video

Braze Review

Braze Review : Pros & Cons

Pros & Cons

When it comes to finding the right Mobile Marketing tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.

One such familiar name in this arena is Braze, and as you may have guessed from the title, this review will tell you more about Braze’s pros and cons.

Weighing the pros & cons is essential before selecting this tool for your business and your team.

Braze Pros : Key Benefits

– Multi-channel messaging

– predictive analytics

– Life cycle management

– A/B testing

– Email Deliverability

– Triggered Drip Sequences

– Function panels

– Role-based approvals and workflows

– Standard reports

Braze Cons

– Con : Not always the cheapest option : Mobile Marketing Tools average cost is $ 114,4 .
– Con : Custom integrations can come at a price.
 

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Braze Features

Here is the list of the main features of this computer software :

– Landing Pages
– AB Testing
– Campaign Segmentation
– Analytics/ROI Tracking
– Website Visitor Tracking
– Contextual Targeting
– Lead Scoring
– Customizable CTAs
– Email Drip Campaigns
– Drip Campaigns
– Analytics (ROI Tracking)
– Dynamic Content
– Lead Nurturing
– Email Marketing
– Channel Management
– Landing Pages/Web Forms
– Multivariate Testing
– Mobile Optimized Emails
– Lead Management
– Multi-Channel Marketing

Main function & Pro Features

– Multivariate Testing
– Push Notifications
– Reporting/Analytics
– Sales Analytics
– Segmentation
– Template Management
– WYSIWYG Editor
– Contact Management
– Customer Management
– Data Import
– External Integrations
– Marketing Automation
– API
– Dashboard
– Scheduling
– Audience Targeting
– Notifications

Braze Integrations

Braze may integrates with 7 applications & plugins : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !

It also provides a powerful API toolkit that allows developers to build web services and exchange data.

Braze Pricing

The Braze pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …

Braze offers several pricing plans :

– Braze : Price on demand
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand

Braze Start Professional Enterprise Premium
Price on demand Price on demand Price on demand Price on demand Price on demand
Per month Per month Per month Per month Per month
Per user Per user Per user Per user Per user

 

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Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.

Sign up for a trial and start using it right away !

Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.

Screenshot of the Vendor Pricing Page :

Software Pricing Plan

Software Pricing Plans

Pricing Details

Pricing Model : Subscription
Free trial : No information
Free plan : Premium only
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee

The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.

Deployment & Setup

Braze is a cloud-based Mobile Marketing platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).

braze is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.

It supports desktop operating systems (like Windows …).

Technical Details & Specifications

Deployment : Cloud / SaaS
Desktop Operating Systems : Windows …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information

Supported languages

This application software supports the following languages : English …

Support & Training

Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : 24/7 Live support, Online Support …

Hotline : +1(504)327-7269

Training options : Documentation, In Person …

Industry & Customers

Who use Braze ?

This software package is tailored to business needs : Medium Company, Large Company, SME …

This web-based application is recommended for trades : Marketing …

This cloud software is used in the sectors : Services …

Customer References

Testimonials & Customer References to decide if this is the right business software or service for your company : 1-800Flowersdotcom, Delivery Heroes, Dominoe’S Pizza, Epix, Ibotta, Iheartmedia, Jet …

Awards & Recognitions

No information .

Screenshots

This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Freelancer, Large Company, Medium Company …)

Braze Screenshots & Images : UI, dashboard …

Braze Review

Braze Business Software Pricing

Braze Features

Braze Features & Overview

Braze Screenshot

Braze Screenshot

Videos

Video #1

YouTube video

 
Video #2

YouTube video

 

Braze Reviews

Here is our opinion on Braze : this is an excellent mobile marketing tool to advise .

Braze User Reviews & Ratings

Online and customer reviews of Braze software are quite plentiful and overall very positive :

Overall rating : 4,7/5

Value for money : 4,4/5
Functionality : 4,4/5
Usefulness : 4,4/5
Ease of use : 4,4/5

User rating Excellent : 69%
User rating Very Good : 29%
User rating Average : 2%
User rating Poor : 0%
User rating Terrible : 0%

Popularity on social networks : 21779 followers on LinkedIn

Your Customer Review on Braze

What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …

Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Braze ? What is your likelihood to renew ?
 

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FAQs

Why use a Mobile Marketing tool ?

Mobile marketing software makes it possible to reach customers and prospects via a smartphone / mobile terminal, by sending messages and notifications, promotional offers, push, geolocation.

Main functions are : Business management, GPS and maps, Unlimited free fields, Commercial transaction management, Debt management, Automated ERP integration (two-way)

Main characteristics are : ad serving, ads, advertising, ad network, beacons, location, mobile advertising, real-time bidding, editing, ad exchange, ad management, ad management, photos & graphics, location, CRM, GPS & maps, Unlimited free fields, Commercial transaction management, Debt management, Two-way ERP integration, Multiple pricing policies, Data services, Creative services, mobile attribution, mobile king, app attribution, app king, app remarketing, app audiences, app audience segmentation

Mobile Marketing Tools Average Price : from $ 19,00 to $ 299,00 with an average price of $ 114,40 . We have identified more than 58 competitors on the market.

Mobile Marketing Tools Review

Mobile Marketing Tools Review

Company details

Developed by BRAZE, Inc. (@Braze on Twitter)
HQ location : USA
Founded in 2011 by Bill Magnuson
Total revenue : $100000000
Fundings : Û 175_000_000

Industry : B2B SaaS company
Software Category : Marketing & Webmarketing Software > Mobile Marketing Software > Mobile Marketing Tools (Open Source software)
Schema : SoftwareApplication > BusinessApplication

Tags : …
Website : visit braze.com

About This Article

This page was composed and published by SaaS-Alternatives.

The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.

Our opinion on Braze is independent in order to highlight the strengths and weaknesses of this Mobile Marketing tool. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.

Braze Alternatives

If you’re understanding the drawbacks and you’re looking for a Braze alternative, there are more than 33 competitors listed on SaaS-Alternatives !

If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.

Compare Braze Pricing Against Competitors

Software Starting Price Billed Free Trial
BRAZE $ Per month / user No
TWILIO FLEX $1 Per month / user Yes
SEGMENT $120 Per month / user No
HUBSPOT CRM $45 Per month / user No
WELD $ Per month / user No
SALESFORCE $25 Per month / user Yes
MOENGAGE $ Per month / user No
CLEVERTAP $ Per month / user Yes
ACTIVECAMPAIGN $9 Per month / user Yes
KLAVIYO $ Per month / user No

 

Top 10 Alternatives & Competitors to Braze

– Iterable
– WebEngage
– Maropost
– Notificare
– 360NRS
– Eloqua
– Criteo
– Marketo
– Keap
– Odoo Marketing Automation

Free Alternatives to Braze

– Klaviyo
– EngageBay
– Omnisend

SaaS alternatives

Airship : Airship is a modern product reporting framework that gives the right people full control over what their customers see and experience, without implementing code.

Mailchimp : MailChimp helps you design email newsletters, share them on social media, integrate them with the services you already use, and track your results. It’s like your own personal publishing platform.

Marketo : Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting all in one place.

HubSpot : Attract, convert, close, and delight customers with HubSpot’s comprehensive set of marketing tools. HubSpot’s all-in-one marketing software helps 12,000+ businesses in 56 countries attract leads and convert them into customers.

Twilio : Twilio offers developers a powerful API for phone services to make and receive phone calls and send and receive text messages. Their product makes it easy for programmers to integrate various communication methods into their software and programs.

You can also take a look at other business apps, like our eVetPractice review and our eZee Centrix review.

Comparison with Similar Software & Contenders

Take an in-depth look at popular Marketing & Webmarketing Software and Mobile Marketing Software to find out which one is right for your needs. Discover how these Mobile Marketing Tools compare to Braze when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
 

Compare Mobile Marketing Tools

 

9.4Expert Score
Braze Review
Braze is an excellent mobile marketing tool to advise for your company or business.
Ease of use
9.4
Functionnality
8.8
Integrations
8.8
Customer support
8.8
Value for money
8.8
PROS
  • Multi-channel messaging
CONS
  • Not always the cheapest option
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