Programmatic Advertising Software
Best Programmatic Advertising Software : Reviews, Pricing, Comparison & Alternatives
What is Programmatic Advertising Software ?
A programmatic advertising platform facilitates the purchase of advertising placements from publishers, in an auction logic with highest bidders, sometimes in real time (RTB). Our SaaS software comparator (Software as a Service) allows you to compare several Programmatic Advertising Platforms.
- SaaS platform
- Custom integrations can come at a price
Why use Programmatic Advertising Software ?
What are the key features and benefits of Programmatic Advertising Software ?
- 24-7 accessibility
- Campaign management
- Audio management
- Image - photo management
- Media management
- Video management
- Time management
- User management
- User identification
- Customer management
What are the Cons of Programmatic Advertising Software ?
- Data hosting: not necessarily stored in your country (server abroad)
- Installation & Maintenance: it is preferable to call on an IT integrator
- Technical support: it is preferable to train employees when changing software packages
- Security & Confidentiality: you must trust the publisher of the solution
- Price: multiplying subscription software can be costly for the company