Criteo
Criteo : Reviews, Pricing, Features & Alternatives
Criteo is a Retargeting Software. Review Criteo : Overview & Pricing
Criteo Overview : Features, Pricing, Reviews & Alternatives
Criteo is a Retargeting Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
Criteo is listed as a Retargeting Software and Display Advertising Software for companies and is used for Social Media Marketing, Personalization, Retargeting, Advertising Agency …
Criteo prices are available on demand .
Criteo offers consumers personalized online advertising on behalf of e-commerce companies.
Digital Performance Advertising for Retail Ecommerce Sites
What is Criteo ?
Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands and publishers collaborate to drive profitable sales. It’s powered by commerce-optimized machine learning technology and massive amounts of shopping data.
Criteo is a personalized retargeting company that works with Internet retailers to deliver personalized online ads to consumers who have previously visited the advertiser’s website.
Founded in 2005, Criteo is a leader in performance-based digital advertising with cutting-edge predictive technology, processing vast amounts of real-time purchase intent data to identify shoppers and generate dynamic ads tailored to each consumer. Criteo now has more than 8,500 clients and 2,000 employees worldwide. Criteo was valued at around $2 billion in the 2013 initial public offering (Nasdaq).
Criteo offers consumers personalized online advertising on behalf of e-commerce companies.
We help advertisers to sell more and better. We provide a customized performance advertising solution, globally, with a transparent cost-per-click model to ensure easy ROI evaluation.
A wealth of data supports every conversion and ad. Criteo’s engine analyzes more than 230 terabytes of data per day, can process 15 million requests per second, and then responds in less than 20 milliseconds. In this way, it can identify the consumers most likely to buy among more than 1,100 million Internet users every month around the world (2nd position in the ComScore global ranking of September 2015). Criteo now stores more than 20 terabytes of data per day, including data that describes actual purchasing behavior.
Criteo offers a personalized advertising solution across desktop, mobile, social media and email through a High-quality inventory from over 14,000 publishers and the largest RTB platforms. This solution is built on the Criteo engine, which uses state-of-the-art modeling algorithms to understand consumers’ interests and intentions and deliver personalized ads with the most relevant product recommendations.
Criteo has pioneered performance marketing and has led to an unprecedented increase in sales from repeat and first-time visitors to their site. And all this without exceeding its current cost price.
Criteo is a custom retargeting company that works with Internet retailers to deliver personalized display ads online to consumers who have previously visited the advertiser’s website.
Criteo is a custom retargeting company that works with Internet retailers to deliver personalized display ads online to consumers who have previously visited the advertiser’s website.
What is Criteo? Criteo is a French digital promotion and retargeting organization that operates in more than 30 markets internationally. It was developed by a team of passionate people who made it successful and currently compete with giant search engines like Google. The organization primarily relies on innovation and smart algorithms to advertise and retarget products. This means that if a customer has viewed the promoter’s website page once, they will see the ad for a similar site page in the future. This buyer retargeting methodology is what makes Criteo unique and can be seen as the reason it has come this far in just ten years. Some sellers have taken the opportunity to use other remarketing tools for online businesses, but none of them have beaten Criteo yet. The explanation behind this is its moderate price and personalized customer support.
Criteo Review : Pros & Cons
Pros & Cons
When it comes to finding the right Retargeting tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is Criteo, and as you may have guessed from the title, this review will tell you more about Criteo’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
Criteo Pros : Key Benefits
– Criteo Email delivers highly personalized messages in real time, showing individual website visitors the products most relevant to their browsing history.
– Marketing and remarketing ads
– Criteo targets both active and returning users of your site, as well as those who have never visited your site before, ensuring you reach a larger audience and potential new markets.
– Creation of advertising campaign.
– With personalized product recommendation and targeting strategies, Criteo’s technology engages consumers at different stages of purchase.
– Tracking campaign performance
– smart algorithms
– custom banners
– recommendations
– Email Advertising
Criteo Cons
– Con : Not always the cheapest option : Retargeting Software average cost is $ 188,43 .
– Con : Custom integrations can come at a price.
Criteo Features
Here is the list of the main features of this computer software :
– Procurement management
– Management of suppliers
– Inventory management – Inventories
– 24/7 accessibility
– Instant messaging – chat
– Social media management
– Management of a website
– Management of an online store – e-commerce site
– Targeting
– Segmentation
– User Management
– User identification
– Products catalogue
– Management of product sheets
– Product management
– Sales management
– Sales pipeline
– AI/Machine Learning
– Ad Inventory Management
– Audience Targeting
Main function & Pro Features
– Behavioral Targeting
– Benchmarking
– Campaign Analytics
– Campaign Management
– Conversion Tracking
– Cross Channel Attribution
– Customer Segmentation
– Data Blending
– Data Discovery
– Demand Forecasting
– Display Ad Management
– Dynamic Content
– Geotargeting
– Mobile Retargeting
– Multi-Campaign
– Multi-Channel Marketing
– Personalization
– Recommendations
– Reporting/Analytics
– Retargeting Ads
Criteo Integrations
Criteo integrates with more than 23 applications & plugins like Koongo, Magento and Panoplyio (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
Top 20 Criteo integrations
– Glew
– Channable
– Shoppingfeed
– Improvado
– Adverity
– Measured
– QuanticMind
– Roivenue
– AppsFlyer
– Panoply
– MetaRouter
– Blueshift
– MarfeelPress
– LiveRamp
– Crunchmetrics
– FindMine
– Tealium
– PTC
– Segment
– Buyagift
Criteo Pricing
The Criteo pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
Criteo offers several pricing plans :
– Free Trial : $ 0 per user / per month
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand
| Free Trial | Start | Professional | Enterprise | Premium |
| $0 | Price on demand | Price on demand | Price on demand | Price on demand |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
Software Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : No information
Free plan : Premium only
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
Criteo is a cloud-based Retargeting platform : its infrastructure is hosted in Europe (probably on AWS, Microsoft Azure or Google Cloud Platform).
criteo is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …).
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information
Supported languages
This application software supports the following languages : English, German, Chinese, Spanish, French, Italian, Japanese, Portuguese, Russian …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Chat, Email / Help Desk, FAQs / Forum, Phone Support, Online Support …
Hotline : 01 40 40 22 90
Training options : Documentation, Live Online, Videos, Webinars …
Industry & Customers
Who use Criteo ?
This software package is tailored to business needs : Small and Medium companies, Large companies (Turnover : – $50 million) in countries like France …
This web-based application is recommended for trades : PR, IT, Logistics – Supply Chain, Marketing …
This cloud software is used in the sectors : Hospitality, Retail business …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : La Redoute, New Look, Electrolux, Nature & Dcouvertes, House Of Fraser, Viadeo, Danone …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Large Company, Medium Company, Startup …)
Criteo Screenshots & Images : UI, dashboard …
Criteo Business Software Pricing
Criteo Features & Overview
Criteo Screenshot
Criteo Screenshot
Videos
Video #1
Criteo Reviews
Here is our opinion on Criteo : this is a great retargeting software to trust .
Criteo User Reviews & Ratings
Online and customer reviews of Criteo software are quite plentiful and overall very positive :
Overall rating : 4,5
Value for money : 4,4
Functionality : 4,5
Usefulness : 4,1/5
Ease of use : 4,6
User rating Excellent : 10%
User rating Very Good : 90%
User rating Average : 0%
User rating Poor : 0%
User rating Terrible : 0%
The main benefits of Criteo are its competitive prices, personalized customer support and a set of powerful advertising and republication tools.
Popularity on social networks : 19000 followers on Twitter
Your Customer Review on Criteo
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Criteo ? What is your likelihood to renew ?
FAQs
Why use a Retargeting Software ?
Retargeting software (behavioral targeting) makes it possible to attract customers and prospects to a website in the face of relevant content adapted to different profiles.
According to various sources, most used business software are : Criteo (market share : 8,00%), Simpli.fi (7,30%), Netmining (3,00%), Conversant (0,80%), Optimonk (0,30%), ExactDrive (0,10%), ReTargeter (0,10%), InfoLinks (0,10%)
Main functions are : Procurement management, Management of suppliers, Inventory management – Inventories, 24/7 accessibility, Instant messaging – chat, Social media management
Main characteristics are : Targeting, ad network, ad platform, ad distribution, mobile advertising, programmatic advertising, publishing, real-time auctions, ad exchange, ad management, Photos & Graphics, AdTech, Communication, Advertising, e-commerce, e- Commerce, e-Marketing, French Tech, B2B, Big Data, Bigdata, Btob, Advertising Campaigns, AdTech, Communication, Advertising, Infolinks, recommendation systems, machine learning, data science
Retargeting Software Average Price : from $ 24,00 to $ 499,00 with an average price of $ 188,43 . We have identified more than 39 competitors on the market.
Retargeting Software Review
Company details
Developed by CRITEO, Inc. (@criteo on Twitter)
HQ location : France
Founded in 2005 by Jean Baptiste Rudelle
Total revenue : $2020000000
Fundings : Û 3_000_000
Industry : B2B SaaS company
Software Category : Advertising Software > Display Advertising Software > Retargeting Software
Schema : SoftwareApplication > BusinessApplication
Tags : Targeting | FrenchTech SAAS software | advertising management | advertising platform | ad distribution | mobile advertising | programmatic advertising | edition | real-time auctions | advertising exchange …
Website : visit criteo.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on Criteo is independent in order to highlight the strengths and weaknesses of this Retargeting Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
Criteo Alternatives
If you’re understanding the drawbacks and you’re looking for a Criteo alternative, there are more than 28 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Top 10 Alternatives & Competitors to Criteo
– AdRoll
– Madgicx
– Outbrain
– Marketing 360
– Genius Monkey
– Eloqua
– Odoo Marketing Automation
– Pardot
– Keap
– Marketo
You can also take a look at other business apps, like our Selligent review and our Maileon review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular Advertising Software and Display Advertising Software to find out which one is right for your needs. Discover how these Retargeting Software compare to Criteo when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
