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Facebook Pixel : Reviews, Pricing, Features & Alternatives

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Facebook Pixel is an Advertizing Audience Measurement Software. Review Facebook Pixel : Overview & Pricing

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Facebook Pixel Overview : Features, Pricing, Reviews & Alternatives

Facebook Pixel is an Advertizing Audience Measurement Software intended for businesses. Let’s discover user reviews, features and prices of this business app.

Facebook Pixel is listed as a Advertizing Audience Measurement Software and Display Advertising Software for companies and is used for Marketing Advertising Online audience datas …

Facebook Pixel prices are available on demand .

A code snippet for your website that allows you to measure, optimize and build audiences for your ad campaigns

What is Facebook Pixel ?

The Facebook pixel allows you to place a single pixel across your entire website to generate conversion reports, build audiences, and gain insight into how people use your website.

Facebook Pixel provides marketers with conversion tracking, optimization, and remarketing tools.

Facebook Pixel Review

Facebook Pixel Review : Pros & Cons

Pros & Cons

When it comes to finding the right Advertizing Audience Measurement tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.

One such familiar name in this arena is Facebook Pixel, and as you may have guessed from the title, this review will tell you more about Facebook Pixel’s pros and cons.

Weighing the pros & cons is essential before selecting this tool for your business and your team.

Facebook Pixel Pros : Key Benefits

– SaaS platform

– Scalability and integration

– Frequent releases / updates

– High Compatibility

Facebook Pixel Cons

– Con : Custom integrations can come at a price.
 

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Facebook Pixel Features

Here is the list of the main features of this computer software :

– SaaS software

Main function & Pro Features

– Cloud Services

Facebook Pixel Integrations

Facebook Pixel integrates with more than 11 applications & plugins like SweepWidget, Freshpaint and Rudderstack (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !

It also provides a powerful API toolkit that allows developers to build web services and exchange data.

Top 20 Facebook Pixel integrations

– Rudderstack
– Freshpaint
– SweepWidget
– Short.cm
– Novocall
– Airtable
– Facebook
– GetResponse
– IFTTT

Facebook Pixel Pricing

The Facebook Pixel pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …

Facebook Pixel offers several pricing plans :

– Free Trial : $ 0 per user / per month
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand

Free Trial Start Professional Enterprise Premium
$0 Price on demand Price on demand Price on demand Price on demand
Per month Per month Per month Per month Per month
Per user Per user Per user Per user Per user

 

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Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.

Sign up for a trial and start using it right away !

Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.

Screenshot of the Vendor Pricing Page :

Software Pricing Plan

Software Pricing Plans

Pricing Details

Pricing Model : Subscription
Free trial : No information
Free plan : No information
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee

The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.

Deployment & Setup

Facebook Pixel is a cloud-based Advertizing Audience Measurement platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).

facebook-pixel is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.

It supports desktop operating systems (like Windows and Mac OS …).

Technical Details & Specifications

Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information

Supported languages

This application software supports the following languages : English …

Support & Training

Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …

Hotline : Yes

Training options : …

Industry & Customers

Who use Facebook Pixel ?

This software package is tailored to business needs : Small and Medium companies, Large companies (Turnover : – $50 million) in countries like United Kingdom …

This web-based application is recommended for trades : PR, Marketing …

This cloud software is used in the sectors : Retail business …

Customer References

Testimonials & Customer References to decide if this is the right business software or service for your company : Fidelitas Development, Terracycle Inc, St Baldricks Foundation Inc, Metropolitan Opera Association, Edgewood College, Fundamentei, Affirm …

Awards & Recognitions

No information .

Screenshots

This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Entrepreneur, Freelancer, Large Company …)

Facebook Pixel Screenshots & Images : UI, dashboard …

Facebook Pixel Review

Facebook Pixel Business Software Pricing

Facebook Pixel Features

Facebook Pixel Features & Overview

Facebook Pixel Screenshot

Facebook Pixel Screenshot

Facebook Pixel Screenshot

Facebook Pixel Screenshot

Videos

Video #1

YouTube video

 

Facebook Pixel Reviews

Here is our opinion on Facebook Pixel : this is a comprehensive advertizing audience measurement software to experiment .

Facebook Pixel User Reviews & Ratings

Online and customer reviews of Facebook Pixel software are quite plentiful and overall medium :

Overall rating : 3/5

Value for money : 3/5
Functionality : 3/5
Usefulness : 3/5
Ease of use : 3/5

User rating Excellent : 10%
User rating Very Good : 80%
User rating Average : 10%
User rating Poor : 0%
User rating Terrible : 0%

Popularity on social networks :

Your Customer Review on Facebook Pixel

What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …

Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Facebook Pixel ? What is your likelihood to renew ?
 

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FAQs

Why use a Advertizing Audience Measurement Software ?

Advertising audience measurement software measures the audience of an online advertising campaign: number of views, number of clicks on the banner / keyword, conversion rate, calculation of the cost per thousand (CPM) .

According to various sources, most used business software are : Lotame (market share : 19,60%), Bombora (12,40%), Eyeota (12,30%), Exelate (9,30%), Facebook Pixel (7,50%), PulsePoint (3,80%), Dstillery (2,50%), Marin Software (1,70%), Sojern (1,00%), AudienceScience (0,40%), Effective Measure (0,10%)

Main functions are : Collaborative software, online software

Main characteristics are : ad platform, ad serving, advertising, hosting, mobile advertising, native advertising, programmatic advertising, real-time bidding, publishing, ad management, ad management, narrowcasting, ad network, Photos & Graphics, MarTech, Communication, Webmarketing

We have identified more than 55 competitors on the market.

Advertizing Audience Measurement Software Review

Advertizing Audience Measurement Software Review

Company details

Developed by FACEBOOK, Inc. (@facebook on Twitter)
HQ location : USA
Founded :
Total revenue :

Industry : B2B SaaS company
Software Category : Advertising Software > Display Advertising Software > Advertizing Audience Measurement Software
Schema : SoftwareApplication > BusinessApplication

Tags : …
Website : visit facebook.com

About This Article

This page was composed and published by SaaS-Alternatives.

The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.

Our opinion on Facebook Pixel is independent in order to highlight the strengths and weaknesses of this Advertizing Audience Measurement Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.

Facebook Pixel Alternatives

If you’re understanding the drawbacks and you’re looking for a Facebook Pixel alternative, there are more than 17 competitors listed on SaaS-Alternatives !

If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.

 

Top 10 Alternatives & Competitors to Facebook Pixel

– Sojern
– Facebook Pixel
– Beckon
– Bombora
– Marin Software
– Tapad
– Eyeota
– DTScout
– Oracle Data Cloud
– AudienceScience

SaaS alternatives

Google Analytics : Google Analytics allows you to measure your return on advertising spend and track your Flash, video and social media sites and applications.

Facebook Analytics : Get a deeper understanding of where and how people are engaging with your business on your website, app, Facebook page, and more. You can see people’s progress toward conversion through their actions on your page and website, mobile and desktop, and more.

Google Tag Manager : Tag Manager lets you add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior on your sites and apps, and the intuitive design lets you edit tags whenever you want.

Facebook Ads : It targets users based on their location, demographics, and profile information. Many of these options are only available

JavaScript : JavaScript is best known as the scripting language for web pages, but it is used in many non-browser environments, such as node.js or Apache CouchDB. It is a multi-paradigm, dynamic, prototype-based scripting language that supports functional, imperative, and object-oriented programming styles.

You can also take a look at other business apps, like our Famous Engine review and our CaniStream.it review.

Comparison with Similar Software & Contenders

Take an in-depth look at popular Advertising Software and Display Advertising Software to find out which one is right for your needs. Discover how these Advertizing Audience Measurement Software compare to Facebook Pixel when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
 

Compare Advertizing Audience Measurement Software

 

6Expert Score
Facebook Pixel Review
Facebook Pixel is a comprehensive advertizing audience measurement SaaS software to experiment for your company or business.
Ease of use
6
Functionnality
6
Integrations
6
Customer support
6
Value for money
6
PROS
  • SaaS platform
CONS
  • Custom integrations can come at a price
Facebook Pixel
Facebook Pixel
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