Google Tag Manager
Google Tag Manager : Reviews, Pricing, Features & Alternatives
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Google Tag Manager is a Tags Software. Price : $0. Review Google Tag Manager : Overview & Pricing
Google Tag Manager Overview : Features, Pricing, Reviews & Alternatives
Google Tag Manager is a Tags Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
Google Tag Manager is listed as a Tags Software and SEO Content Software for companies and is used for Marketing SEO and search marketing Tag managements …
Google Tag Manager price starts from $ 0 per user and per month .
Google Tag Manager helps marketers control the end-to-end process of adding website tags.
The most affordable and reliable label management software
What is Google Tag Manager ?
Google Tag Manager is one of the most widely used tag management software because it integrates so easily and sets up in minutes. It is compatible with Firebase, which enables mobile app support with partners like Tune, Kochava, AppsFlyer, etc. The Software API may provide access to Tag Manager settings for authorized users. It can be used to collaborate across your organization and workspaces. Google Tag Manager allows posting from different environments to ensure smooth operation. The Tag Manager 360 allows greater access to tagging, although levels of access to certain pages are defined. On top of that, it comes with the functionality to create and update tags for site analytics, conversation tracking, and remarketing. Another notable feature is the beacon pause, which is a temporary deactivation of the beacon. Also,
Digital Marketing Made (Much) Easier Want to focus on marketing instead of marketing technology? Google Tag Manager makes it easy and free to add or update your website and mobile app tags whenever you want, without bothering IT.
Google Tag Manager is a tag management application created by Google that makes it easy to create, insert and update tags on websites and mobile applications, taking advantage of the benefits of data standardization and speed of implementation. Google claims to have an easy to use system with multi-user access,…
Clients Google Tag ManagerAirbnb, dafiti, Novartis International AG, Magazineluiza, Rail EuropeGoogle Tag Manager Video
Tag Manager lets you add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior on your sites and apps, and the intuitive design lets you edit tags whenever you want.
Google Tag Manager Review : Pros & Cons
Pros & Cons
When it comes to finding the right Tags tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is Google Tag Manager, and as you may have guessed from the title, this review will tell you more about Google Tag Manager’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
Google Tag Manager Pros : Key Benefits
– SaaS platform
– Scalability and integration
– Frequent releases / updates
– High Compatibility
Google Tag Manager Cons
– Con : Custom integrations can come at a price.
Google Tag Manager Features
Here is the list of the main features of this computer software :
– Rule-based triggers
– Support for Google and non-Google tags
– Supports web, mobile app, and accelerated Mobile Pages (AMP)
– Workspaces for concurrent tagging projects – 3
– User and account administration
– Support and Services – Self-service Help Center and community forums
Main function & Pro Features
– Cloud Services
Google Tag Manager Integrations
Google Tag Manager integrates with more than 24 applications & plugins like Google Ads, Gmail and G Suite (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
Top 20 Google Tag Manager integrations
– G Suite
– Gmail
– Google Ads
– Google Calendar
– Google Analytics
– Google Compute Engine
– Google Docs
– Google Drive
– Google Maps
– Google sheets
– IFTTT
– Marketo
– Zapier
Google Tag Manager Pricing
The Google Tag Manager pricing plan starts from $ 0 per month and per user, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
Google Tag Manager offers several pricing plans :
– Tag Manager : $ 0,00 per user / per month
– Tag Manager 360 : –
– Professional : –
– Enterprise : –
– Premium : –
| Tag Manager | Tag Manager 360 | Professional | Enterprise | Premium |
| $0,00 | – | – | – | – |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
Google Tag Manager Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : No information
Free plan : Yes
Freemium : Freemium
Starting price : $ 0,00
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
Google Tag Manager is a cloud-based Tags platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).
google-tag-manager is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …).
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information
Supported languages
This application software supports the following languages : English …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …
Hotline : Yes
Training options : …
Industry & Customers
Who use Google Tag Manager ?
This software package is tailored to business needs : Small and Medium companies, Large companies (Turnover : – $50 million) in countries like United Kingdom, …
This web-based application is recommended for trades : PR, Marketing, Multimedia …
This cloud software is used in the sectors : Services …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : Airbnb, Dafiti, Novartis International Ag, Magazineluiza, Rail Europe, Fidelitas Development, Edgewood College …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Small Company, SME, Startup …)
Google Tag Manager Screenshots & Images : UI, dashboard …
Google Tag Manager Business Software Pricing
Google Tag Manager Features & Overview
Google Tag Manager Screenshot
Google Tag Manager Screenshot
Videos
Video #1
Video #2
Google Tag Manager Reviews
Here is our opinion on Google Tag Manager : this is an excellent tags software to advise .
Google Tag Manager User Reviews & Ratings
Online and customer reviews of Google Tag Manager software are quite plentiful and overall very positive :
Overall rating : 4,7/5
Value for money : 4,7/5
Functionality : 4,7/5
Usefulness : 4,7/5
Ease of use : 4,7/5
User rating Excellent : 72%
User rating Very Good : 24%
User rating Average : 4%
User rating Poor : 0%
User rating Terrible : 0%
Popularity on social networks :
Your Customer Review on Google Tag Manager
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Google Tag Manager ? What is your likelihood to renew ?
FAQs
Why use a Tags Software ?
Tag management software (keywords – tags – keyword) makes it easy to deploy and organize tags on a website. Essentially, they facilitate the collection and sharing of data between a website and the third-party technologies it uses.
According to various sources, most used business software are : Google Tag Manager (market share : 14,90%), Adobe Dynamic Tag Management (8,40%), Ensighten (5,60%), Tealium (3,30%), FlashTalking (0,90%), Qubit (0,20%), Impact Radius (0,10%), Mezzobit (0,10%)
Main functions are : Tag library, Tag variable mapping, Custom tags, Rule-Based Tag Execution, Support for synchronous and asynchronous tags, Event Tracking
Main characteristics are : Services, First Party Data Collection, Third Party Data Collection, Access to Third Party Data Providers, Audience Taxonomy, Tag Management, Data Analytics Dashboard, Data Forwarding, DSP Integration, Campaign Analytics, Analyze part of audience, Services
We have identified more than 21 competitors on the market.
Tags Software Review
Company details
Developed by GOOGLE, Inc. (@googleanalytics on Twitter)
HQ location : California
Founded :
Total revenue :
Industry : B2B SaaS company
Software Category : SEO Software > SEO Content Software > Tags Software
Schema : SoftwareApplication > BusinessApplication
Tags : analytics | web analytics | Analytics | KPIs …
Website : visit tagmanager.google.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on Google Tag Manager is independent in order to highlight the strengths and weaknesses of this Tags Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
Google Tag Manager Alternatives
If you’re understanding the drawbacks and you’re looking for a Google Tag Manager alternative, there are more than 22 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Compare Google Tag Manager Pricing Against Competitors
| Software | Starting Price | Billed | Free Trial |
| GOOGLE TAG MANAGER | $ | Per month / user | No |
| TEALIUM IQ | $ | Per month / user | No |
| GOOGLE SEARCH CONSOLE | $ | Per month / user | Yes |
| SEGMENT | $120 | Per month / user | Yes |
| GOOGLE ANALYTICS | $ | Per month / user | No |
| LAUNCH BY ADOBE | $ | Per month / user | No |
| ENSIGHTEN MANAGE | $ | Per month / user | Yes |
| TAGCOMMANDER | $ | Per month / user | No |
| CROWNPEAK TAGCONTROL | $ | Per month / user | Yes |
| QUBIT OPENTAG | $ | Per month / user | No |
Top 10 Alternatives & Competitors to Google Tag Manager
– Google Tag Manager
– Qubit
– IBM Digital Data Exchange
– Tealium
– Oracle DMP
– Adobe Activation
– Adobe Dynamic Tag Management
– Ensighten
– Tag Commander
– UberTags
Free Alternatives to Google Tag Manager
– Tag Inspector
– AnyTrack
SaaS alternatives
Google Analytics : Google Analytics allows you to measure your return on advertising spend and track your Flash, video and social media sites and applications.
Mixpanel : Mixpanel helps companies create better products through data. With our powerful self-service product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Facebook Pixel : A code that you place on your website. Collects data that helps you track conversions from Facebook ads
Segment : The segment is a single hub for customer data. Collect your data in one place, then send it to over 100 third-party tools, internal systems, or Amazon Redshift with the push of a button.
Ensighten : Ensighten is a comprehensive website security company providing next-generation client-side protection, enforcement, and compliance against data loss, ad injection, and intrusion.
You can also take a look at other business apps, like our Mailtrack review and our Litmus review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular SEO Software and SEO Content Software to find out which one is right for your needs. Discover how these Tags Software compare to Google Tag Manager when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
