IBM Marketing Operations
IBM Marketing Operations : Reviews, Pricing, Features & Alternatives
IBM Marketing Operations is a Marketing Resource Management Software. Review IBM Marketing Operations : Overview & Pricing
IBM Marketing Operations Overview : Features, Pricing, Reviews & Alternatives
IBM Marketing Operations is a Marketing Resource Management Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
IBM Marketing Operations is listed as a Marketing Resource Management Software and Marketing Intelligence Software for companies and is used for Marketing Other marketing Marketing resource managements …
IBM Marketing Operations prices are available on demand .
IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to better control your marketing budgets and processes
What is IBM Marketing Operations ?
IBM Marketing Operations, formerly Unica Marketing Operations, provides marketing operations software to better control your marketing budgets and processes. It helps marketers align resources with goals, streamline production processes, track budgets and expenses, and improve team collaboration.
IBM Marketing Operations is IBM’s marketing resource management acquired with Unica in 2010. Integrated with IBM Campaign, it presents a comprehensive enterprise marketing management (EMM) solution.
IBM Marketing Operations Review : Pros & Cons
Pros & Cons
When it comes to finding the right Marketing Resource Management tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is IBM Marketing Operations, and as you may have guessed from the title, this review will tell you more about IBM Marketing Operations’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
IBM Marketing Operations Pros : Key Benefits
– SaaS platform
– Scalability and integration
– Frequent releases / updates
– High Compatibility
IBM Marketing Operations Cons
– Con : Custom integrations can come at a price.
IBM Marketing Operations Features
Here is the list of the main features of this computer software :
– SaaS software
Main function & Pro Features
– Cloud Services
IBM Marketing Operations Integrations
IBM Marketing Operations may integrates with applications & plugins : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
IBM Marketing Operations Pricing
The IBM Marketing Operations pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
IBM Marketing Operations offers several pricing plans :
– Free Trial : $ 0 per user / per month
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand
| Free Trial | Start | Professional | Enterprise | Premium |
| $0 | Price on demand | Price on demand | Price on demand | Price on demand |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
Software Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : No information
Free plan : No information
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
IBM Marketing Operations is a cloud-based Marketing Resource Management platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).
ibm-marketing-operations is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …).
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information
Supported languages
This application software supports the following languages : English …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …
Hotline : Yes
Training options : …
Industry & Customers
Who use IBM Marketing Operations ?
This software package is tailored to business needs : Large companies, Small and Medium companies (Turnover : + $1 billion) in countries like India, Canada …
This web-based application is recommended for trades : Marketing …
This cloud software is used in the sectors : Software, Bank, Information Technology and Services, Financial services, Retail business …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : Fisher Scientific Company L L C, Wns (Holdings) Ltd, Netpolarity, Caesars Entertainment Corporation, Willis Towers Watson …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Shop Manager, Small Company, SME …)
IBM Marketing Operations Screenshots & Images : UI, dashboard …
IBM Marketing Operations Business Software Pricing
IBM Marketing Operations Features & Overview
IBM Marketing Operations Screenshot
IBM Marketing Operations Screenshot
Videos
Video #1
Video #2
IBM Marketing Operations Reviews
Here is our opinion on IBM Marketing Operations : this is an innovative marketing resource management software to discover .
IBM Marketing Operations User Reviews & Ratings
Online and customer reviews of IBM Marketing Operations software are quite plentiful and overall medium :
Overall rating : 3/5
Value for money : 3/5
Functionality : 3/5
Usefulness : 3/5
Ease of use : 3/5
User rating Excellent : 10%
User rating Very Good : 80%
User rating Average : 10%
User rating Poor : 0%
User rating Terrible : 0%
Popularity on social networks :
Your Customer Review on IBM Marketing Operations
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend IBM Marketing Operations ? What is your likelihood to renew ?
FAQs
Why use a Marketing Resource Management Software ?
Marketing resource management software optimizes the use of marketing assets.
According to various sources, most used business software are : IBM Marketing Operations (market share : 0,10%)
Main functions are : CRM, Marketing Automation
Main characteristics are : advertising, ad service, ad network, Ideation, Content and collaboration, Content calendar, Content promotion, Content automation, Page-level interaction analytics, Content hub, Integrated tracking and closed-loop tracking, journalism, publishing event, twitter integration, blog posting, blogging, twitter integration, email advertising, Multiple form types, Pop-ups, headers, footers, Lightbox to retain outbound visitors, Customizable themes colors, fonts…, A, B testing with analytics and reporting, Mobile optimization, Ideation, Content and collaboration
We have identified more than 20 competitors on the market.
Marketing Resource Management Software Review
Company details
Developed by IBM, Inc.
HQ location : USA
Founded :
Total revenue :
Industry : B2B SaaS company
Software Category : Marketing & Webmarketing Software > Marketing Intelligence Software > Marketing Resource Management Software
Schema : SoftwareApplication > BusinessApplication
Tags : …
Website : visit ibm.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on IBM Marketing Operations is independent in order to highlight the strengths and weaknesses of this Marketing Resource Management Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
IBM Marketing Operations Alternatives
If you’re understanding the drawbacks and you’re looking for a IBM Marketing Operations alternative, there are more than 12 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Top 10 Alternatives & Competitors to IBM Marketing Operations
– SAP hybris Marketing Suite
– Sitecore Digital Marketing System
– SAP Marketing Cloud
– Siebel Marketing Resource Management
– Teradata Relationship Manager
– smartFOCUS Message Cloud
– PTI MarcomCentral
– Infor Orbis
– Code Worldwide adZU
– SAS Marketing Resource Management
You can also take a look at other business apps, like our IBM MQ review and our IBM Operational Decision Management review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular Marketing & Webmarketing Software and Marketing Intelligence Software to find out which one is right for your needs. Discover how these Marketing Resource Management Software compare to IBM Marketing Operations when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
