Marketo
Marketo : Reviews, Pricing, Features & Alternatives
$895.00
Marketo is a Marketing Tasks Automation Software. Price : $895 (free trial available). Review Marketo : Overview & Pricing
Marketo Overview : Features, Pricing, Reviews & Alternatives
Marketo is a Marketing Tasks Automation Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
Marketo is listed as a Marketing Tasks Automation Software and Marketing Automation Software for companies and is used for Marketing & Advertising & Marketing Automation …
Marketo price starts from $ 895 per user and per month (free trial available).
Marketo is marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.
Simplify the complex buyer journey
What is Marketo ?
Marketo is a top-tier marketing automation software that helps businesses in various industries improve their customer experience and encourage them to return to your store. It helps businesses identify and attract the right customers by tracking their behavior. The software easily creates and scales automated marketing campaigns and determines the impact of marketing channels on revenue. To keep customers engaged, Marketo creates relevant conversations based on individual behaviors in real time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and detailed reporting tools provide a clear picture of ROI impact. The software attracts, nurtures, and converts leads into sales through its entry and exit programs. It also creates personalized campaigns based on customer activities to help them find what they’re looking for.
This tool helps its users to win and attract customers, measure results and maximize marketing investments. Marketo’s customer base includes many well-known multinational corporations.
Developer of marketing automation and engagement platforms to help marketers master the art and science of digital marketing. The company’s engagement platform provides the ability to create, manage and execute personalized interactions at scale across all touchpoints: email, web, mobile and more using a multitude of specialized applications to automate campaigns, target with personalized ads, create account-based marketing, communicate via email and social media, and generate analytics, enabling organizations to drive coordinated sales and engagement at scale from a single platform. It seeks to acquire other companies whose businesses can be integrated into its existing operations.
Our marketing automation software gives you the power and flexibility to quickly launch highly targeted campaigns across all of your marketing channels to drive more revenue with less manual work. Only Marketo offers ease and speed, combined with enterprise-grade power and flexibility, so your system never gets too big or crashes.
Marketo provides marketing automation software that helps marketers master the art and science of digital marketing to engage customers and prospects. Marketo has launched LaunchPoint, a network of apps and services for the nation’s marketing technology partners and professional service providers. Marketo products are offered as a subscription in three editions, including Spark, specially designed for small businesses.
Marketo is a feature-rich marketing automation platform that spans from SMBs to large enterprises. Basic features include email marketing, drip tracking, landing pages, and lead scoring, but other editions offer additional advanced features. Typical clients are B2B companies with complex sales…
Marketo is a feature-rich marketing automation platform that spans from SMBs to large enterprises. Basic features include email marketing, drip tracking, landing pages, and lead scoring, but other editions offer additional advanced features. Typical clients are B2B companies with complex sales…
Marketo, founded by Phil Fernandez in 2007, is globally recognized for its technology, innovation, and thought leadership. In 2012, the Inc. 500 named Marketo the #1 organization for marketing software companies. Headquartered in San Mateo, CA, Marketo currently helps more than 2,000 businesses in 36 countries with their search marketing, eCommerce, and social media challenges.
Marketo, founded by Phil Fernandez in 2007, is globally recognized for its technology, innovation, and thought leadership. In 2012, the Inc. 500 named Marketo the #1 organization among marketing software companies. Headquartered in San Mateo, CA, Marketo currently helps more than 2,000 businesses in 36 countries address their search marketing, eCommerce, and social media challenges.
Choose the apps that best fit your marketing strategy today and tomorrow!
Marketo Review : Pros & Cons
Pros & Cons
When it comes to finding the right Marketing Tasks Automation tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is Marketo, and as you may have guessed from the title, this review will tell you more about Marketo’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
Marketo Pros : Key Benefits
– marketing automation
– B2B Marketing and Lead Management
– Consumer Engagement Marketing
– Management of emails and campaigns.
– Budgets and marketing calendar
– Email Advertising
– internal marketing
– leading generation
– loyalty marketing
– marketing events
Marketo Cons
– Con : Not always the cheapest option : Marketing Tasks Automation Software average cost is $ 123,44 .
– Con : Custom integrations can come at a price.
Marketo Features
Here is the list of the main features of this computer software :
– Detailed statistics
– 24/7 accessibility
– Automation of actions
– Resource management
– Management of an online store – e-commerce site
– Emailing – sending newsletters
– CRM
– Marketing Automation
– Personalization
– Business management
– Invoice management
– lead management
– Management of business opportunities
– Lead management
– Website Visitor Tracking
– Data Export
– Landing Pages
– Email Integration
– Campaign Segmentation
– Social-Media Integration
Main function & Pro Features
– Detailed statistics
– 24/7 accessibility
– Automation of actions
– Resource management
– Management of an online store – e-commerce site
– Emailing – sending newsletters
– CRM
– Marketing Automation
– Personalization
– Business management
– Invoice management
– lead management
– Management of business opportunities
– Lead management
– Website Visitor Tracking
– Data Export
– Landing Pages
– Email Integration
– Campaign Segmentation
– Social-Media Integration
Marketo Integrations
Marketo integrates with more than 59 applications & plugins like Lob, Leanplum and GaggleAMP Amplify (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
Top 20 Marketo integrations
– Dynamic Yield
– Evergage
– Pipemonk
– Allocadia
– Wrike
– GoodData
– Google Tag Manager
– Wistia
– Vidyard
– Instapage
– Survicate
– Duo Security
– NeverBounce
– Singer
– OutSystems
– Pendo
– Alooma
– Swrve
– Dispatch
– Woopra
– WordPress
– Salesforce
– Oracle
– Microsoft Dynamics
– TIBCO ActiveMatrix
– Riva CRM
– Empathy Logic
– Concur Travel
– Facebook
– Magento
– SOAP API
– FunnelEnvy
– atEvent
– ON24
– Lifecycle Marketing
– Vidyard
– Gainsight
– Yesware
– Oktopost
– Eventbrite
Marketo Pricing
The Marketo pricing plan starts from $ 895 per month and per user, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
Marketo offers several pricing plans :
– Spark : $ 895,00 per user / per month
– Standard : $ 1795,00 per user / per month
– Select : $ 3195,00 per user / per month
– Enterprise : –
– Premium : –
| Spark | Standard | Select | Enterprise | Premium |
| $895,00 | $1795,00 | $3195,00 | – | – |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
Marketo Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : Available (No Credit Card Required)
Free plan : Premium only
Freemium : No information
Starting price : $ 895,00
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
Marketo is a cloud-based Marketing Tasks Automation platform : its infrastructure is hosted in Europe (probably on AWS, Microsoft Azure or Google Cloud Platform).
marketo is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …) and mobile platforms (like Android and iOS).
There’s also native mobile apps for iPhone & iPads on Apple’s App Store and for smartphones & tablets on Google Play Store.
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : Android / iOS – iPhone – iPad
Native Apps / Mobile Applications : iOS App & Android App
GDPR compliance : No information
Supported languages
This application software supports the following languages : English, German, French, Japanese, German, French, Japanese …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …
Hotline : +1 877-270-6586
Training options : …
Industry & Customers
Who use Marketo ?
This software package is tailored to business needs : Small and Medium companies, Medium companies (Turnover : – $50 million) in countries like India …
This web-based application is recommended for trades : PR, Marketing, Sales …
This cloud software is used in the sectors : Software, Hospitals and health care …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : Fujitsu, Roche, Cloudera, BNZ, 360Learning, 93X, Abilways …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Medium Company, Non Profit, Entrepreneur …)
Marketo Screenshots & Images : UI, dashboard …
Marketo Business Software Pricing
Marketo Features & Overview
Marketo Screenshot
Marketo Screenshot
Videos
Video #1
Video #2
Marketo Reviews
Here is our opinion on Marketo : this is an excellent marketing tasks automation software to know .
Marketo User Reviews & Ratings
Online and customer reviews of Marketo software are quite plentiful and overall very positive :
Overall rating : 4,6/5
Value for money : 4,15/5
Functionality : 4,15/5
Usefulness : 4,15/5
Ease of use : 4,65/5
User rating Excellent : 50%
User rating Very Good : 39%
User rating Average : 7%
User rating Poor : 3%
User rating Terrible : 2%
Marketo’s main advantages are its highly intuitive platform, integrated social tools, and attractive landing page templates.
Popularity on social networks : 174289 followers on LinkedIn
Your Customer Review on Marketo
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Marketo ? What is your likelihood to renew ?
FAQs
Why use a Marketing Tasks Automation Software ?
Marketing automation software is a tool to streamline and automate marketing tasks and workflows to help businesses increase productivity and efficiency. It offers features like campaign management, content publishing, marketing analytics, customer segmentation. Automating tasks and workflows allows companies to spend more time campaigning and communicating with their customers. The software allows you to measure the impact of your multi-channel marketing efforts to improve your marketing strategy. Marketing automation software automates recurring or repetitive marketing tasks.
According to various sources, most used business software are : CallidusCloud (market share : 20,90%), Marketo (11,40%), Pardot (7,70%), Act On (4,10%), Eloqua (3,10%), OptinMonster (3,00%), Sharpspring (2,30%), ClickDimensions (1,40%), Klaviyo (0,70%), Ontraport (0,60%), Adobe Campaign (0,50%), SALESmanago (0,50%), Sleeknote (0,30%), Delivra (0,30%), Sailthru (0,20%), WebEngage (0,20%)
Main functions are : lead management, Campaign management, Advertising by e-mail, Social Media Marketing, Analytic, A/B testing
Main characteristics are : Marketing Automation, Event, Webinar Marketing, Social Profile Integration, Landing Page, Web Pop-ups & Banners, Integrated Forms & CRM, Email Marketing, Automated Marketing, A, B Testing, KPI Dashboard, Marketing Automation, Actito, Marketing automation, CRM, customer journey management, relationship management, agility, data management, The right content for the right person at the right time in their journey, automation, cloud, cloud, KPI dashboard., Data analysis, Creativity, Legal assistance and GDPR preparation, Agile management of the customer journey, Smart use of your data
Marketing Tasks Automation Software Average Price : from $ 1,00 to $ 500,00 with an average price of $ 123,44 . We have identified more than 257 competitors on the market.
Marketing Tasks Automation Software Review
Company details
Developed by MARKETO, Inc. (@marketo_fr on Twitter)
About Marketo: In 2007, my co-founders and I created Marketo with a passion and vision to build a great company, one that changes the market with our technological innovation and thought leadership; one that offers real value to our customers; one that delights our users daily with the experience of working with our software; one that generates substantial returns for our investors and employees; and one that is a special place to work.
HQ location : France
Founded in 2006 by Shantanu Narayen
Total revenue : $65.9M
Fundings : Û 7_300_000
Industry : B2B SaaS company
Software Category : Marketing & Webmarketing Software > Marketing Automation Software > Marketing Tasks Automation Software
Schema : SoftwareApplication > BusinessApplication
Tags : Marketing Automation | FrenchTech SAAS software | SAAS software | Automation | Email | Analytics …
Website : visit marketo.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on Marketo is independent in order to highlight the strengths and weaknesses of this Marketing Tasks Automation Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
Marketo Alternatives
If you’re understanding the drawbacks and you’re looking for a Marketo alternative, there are more than 77 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Compare Marketo Pricing Against Competitors
| Software | Starting Price | Billed | Free Trial |
| ADOBE MARKETO ENGAGE | $ | Per month / user | No |
| ADOBE EXPERIENCE PLATFORM | $ | Per month / user | No |
| ADOBE EXPERIENCE MANAGER | $ | Per month / user | Yes |
| ACTIVECAMPAIGN | $9 | Per month / user | Yes |
| KLAVIYO | $ | Per month / user | No |
| SHARPSPRING | $399 | Per month / user | No |
| PARDOT | $1250 | Per month / user | No |
| ONTRAPORT | $79 | Per month / user | Yes |
| ENGAGEBAY | $11,69 | Per month / user | No |
| WEBENGAGE | $ | Per month / user | Yes |
Top 10 Alternatives & Competitors to Marketo
– Eloqua
– Criteo
– Pardot
– Keap
– Odoo Marketing Automation
– ActiveCampaign
– Simple Marketing
– Sailthru
– Ingenious Technologies
– Datax
Free Alternatives to Marketo
– Klaviyo
– EngageBay
– Omnisend
SaaS alternatives
HubSpot : Attract, convert, close, and delight customers with HubSpot’s comprehensive set of marketing tools. HubSpot’s all-in-one marketing software helps 12,000+ businesses in 56 countries attract leads and convert them into customers.
Pardot : It is a software-as-a-service (SaaS) marketing automation platform that provides email automation, targeted email campaigns, and lead management for B2B marketing and sales organizations. It provides a complete solution that helps marketers create meaningful connections, generate more leads, and enable sales to close more deals.
Eloqua : Success in demand generation, email marketing, and lead management engagement is built on a modern platform and strategy aligned with buyer needs across all phases and channels of the sales process.
Mailchimp : MailChimp helps you design email newsletters, share them on social media, integrate them with the services you already use, and track your results. It’s like your own personal publishing platform.
ActiveCampaign : Recognized as the leader in small business marketing and sales automation, ActiveCampaign helps over 70,000 small businesses connect and meaningfully engage with their customers with intelligence-driven, personalized messaging.
You can also take a look at other business apps, like our Goose VPN review and our Online Check Writer review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular Marketing & Webmarketing Software and Marketing Automation Software to find out which one is right for your needs. Discover how these Marketing Tasks Automation Software compare to Marketo when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
