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Personas : Reviews, Pricing, Features & Alternatives


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Personas is a Development Software. Price : $120 (free trial available). Review Personas : Overview & Pricing

9.4 Expert Score
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Personas Overview : Features, Pricing, Reviews & Alternatives

Personas is a Development Software intended for businesses. Let’s discover user reviews, features and prices of this business app.

Personas is listed as a Development Software and Development Tools for companies and is used for Personalization, Master Data Management, Data Management, Data Quality …

Personas price starts from $ 120 per user and per month (free trial available).

B2B lead generation for sales and marketing

customer data center

What is Personas ?

Personas help B2B companies supercharge their demand generation engine by hypertargeting their ideal customer personas, matching high-quality lead data to those personas, and then orchestrating multi-channel campaigns across their entire outbound stack. Stop building the list one by one. Define your customer personas and let the application automatically search, classify and complete your pipeline from a proprietary database. Automatically send leads to your outbound campaigns and sync them with your CRM to nurture and nurture them.

Segment is a customer data management and analytics solution that helps you make sense of customer data from many different sources. The app integrates with hundreds of other apps, pulling data from those apps into a single platform. It also pulls data from your websites, as well as devices like mobile phones, tablets, browsers, smart watches, iBeacons, point-of-sale cash registers, and TVs.

People is a new product built on the Segment platform. With People, you can carry the context of each customer conversation into the next.

People is a web app with a smart browser extension for sales teams that works with your favorite tools. Create conversations that convert. Give your sales team the right message at the right time for each lead.

Personas Review

Personas Review : Pros & Cons

Pros & Cons

When it comes to finding the right Development tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.

One such familiar name in this arena is Personas, and as you may have guessed from the title, this review will tell you more about Personas’s pros and cons.

Weighing the pros & cons is essential before selecting this tool for your business and your team.

Personas Pros : Key Benefits

– Data Import: Collect customer data from your apps, websites, and multiple devices, from phones to smart watches, as well as internal product and transaction data.

– Power all your tools with the same customer data – Harness the power of hundreds of tools when you use Segment as your customer data hub.

– Data Replay: When you start testing or using a new app, Segment replays your historical data and integrates it with these new tools.

– Query your data in SQL: Track your data with Segment. Check out Amazon Redshift. Is so easy.

– Data Analysis – Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and predict trends.

– Personalization – Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.

– Take your data with you: Want to try a new tool? Reread your historical data, it’s as if you were using this provider from the beginning.

– Advanced Integrations: The segment integrates with hundreds of tools, from marketing to sales to business intelligence. You can also request new integrations to create and use one-click eCommerce plugin for use with eCommerce platforms.

– Send data from anywhere – You can send data to Segment from any device, from smart watches to iBeacons, POS registers and more.

– Instantly install eCommerce analytics: If you use a major eCommerce platform, you can install Segment without code.

Personas Cons

– Con : Custom integrations can come at a price.

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Personas Features

Here is the list of the main features of this computer software :

– Account Based Marketing
– Behavioral Targeting
– Campaign Personalization
– Campaign Segmentation
– Contextual Targeting
– Customer Database
– Customer Profiles
– Customer Segmentation
– Data Analysis Tools
– Data Capture and Transfer
– Data Connectors
– Data Discovery
– Data Governance
– Data Import/Export
– Data Integration
– Data Masking
– Data Migration
– Data Profiling
– Data Quality Control
– Data Security

Main function & Pro Features

– Account Based Marketing
– Behavioral Targeting
– Campaign Personalization
– Campaign Segmentation
– Contextual Targeting
– Customer Database
– Customer Profiles
– Customer Segmentation
– Data Analysis Tools
– Data Capture and Transfer
– Data Connectors
– Data Discovery
– Data Governance
– Data Import/Export
– Data Integration
– Data Masking
– Data Migration
– Data Profiling
– Data Quality Control
– Data Security

Personas Integrations

Personas integrates with more than 27 applications & plugins like Encharge, Olark and Google Ads (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !

It also provides a powerful API toolkit that allows developers to build web services and exchange data.

Top 20 Personas integrations

– Slack
– Mailchimp
– Salesforce Sales Cloud
– Google Analytics
– Shopify
– Stripe
– HubSpot CRM
– Rippling
– Freshdesk
– Zendesk
– ActiveCampaign
– Tableau
– LiveChat
– Amazon S3
– Intercom
– Firebase
– Trustpilot
– Freshsales
– Hotjar
– Livestorm

Personas Pricing

The Personas pricing plan starts from $ 120 per month and per user, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …

Personas offers several pricing plans :

– Personas : $ 120,00 per user / per month
– Start : –
– Professional : –
– Enterprise : –
– Premium : –

Personas Start Professional Enterprise Premium
Per month Per month Per month Per month Per month
Per user Per user Per user Per user Per user


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Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.

Sign up for a trial and start using it right away !

Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.

Screenshot of the Vendor Pricing Page :

Personas Pricing Plan

Personas Pricing Plans

Pricing Details

Pricing Model : Subscription
Free trial : Available
Free plan : No free plan
Freemium : Freemium
Starting price : $ 120,00
Entry-level set up fee : No setup fee

The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.

Deployment & Setup

Personas is a cloud-based Development platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).

personas is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.

It supports desktop operating systems (like Windows …).

Technical Details & Specifications

Deployment : Cloud / SaaS
Desktop Operating Systems : Windows …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information

Supported languages

This application software supports the following languages : English …

Support & Training

Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Chat, Email / Help Desk, Knowledge Base, Phone Support, Online Support …

Hotline : Yes

Training options : Documentation …

Industry & Customers

Who use Personas ?

This software package is tailored to business needs : Medium Company, Large Company, SME …

This web-based application is recommended for trades : IT …

This cloud software is used in the sectors : Services …

Customer References

Testimonials & Customer References to decide if this is the right business software or service for your company : No reference …

Awards & Recognitions

No information .


This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Entrepreneur, Freelancer, Large Company …)

Personas Screenshots & Images : UI, dashboard …

Personas Review

Personas Business Software Pricing

Personas Features

Personas Features & Overview

Personas Screenshot

Personas Screenshot

Personas Screenshot

Personas Screenshot


Video #1

YouTube video

Video #2

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Personas Reviews

Here is our opinion on Personas : this is an excellent development software to recommend .

Personas User Reviews & Ratings

Online and customer reviews of Personas software are quite plentiful and overall very positive :

Overall rating : 4,7/5

Value for money : 3,9/5
Functionality : 4,4/5
Usefulness : 3,9/5
Ease of use : 3,9/5

User rating Excellent : 10%
User rating Very Good : 90%
User rating Average : 0%
User rating Poor : 0%
User rating Terrible : 0%

Identity Resolution: Unify user history from all devices and channels into one comprehensive profile

Popularity on social networks : 415 followers on LinkedIn

Your Customer Review on Personas

What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …

Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend Personas ? What is your likelihood to renew ?

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Why use a Development Software ?

Development software makes it possible to study, design, build, transform, develop, maintain and improve software.

According to various sources, most used business software are : OpenSSL (market share : 51,80%), HP Application Lifecycle Management (48,20%), SAP Solution Manager (25,20%), GitHub (19,90%), Octopus Deploy (19,70%), Apache Kafka (18,20%), CKEditor (16,20%), React Native (13,30%), IBM Telelogic (5,40%), PTC Integrity (4,90%), Bitbucket (4,00%), Xcode (3,60%), SAP AMS (3,50%), VersionOne (3,30%), Perforce (3,30%), AWS CodePipeline (3,10%), Leaflet (2,10%), Vagrant (1,90%), IBM Rational ClearCase (1,80%), Adobe ColdFusion (1,70%)

Main functions are : 24/7 accessibility, Import – Export data, Drip Email Marketing, Picture files, Video files, Audio files

Main characteristics are : backend, database publishing, deployment, javascript, cloud messages, mobile app development, nosql database, private messaging, online database, web development, realtime traffic, rest api, messages scalable, self-destructing, web database, angular, app builder, realtime database, authentication, security & privacy, NoSQL database, private messaging, ReST API, realtime traffic, scalable, messages self-destructing, web database, database publishing, mobile app development, push notifications

Development Software Average Price : from $ 1,30 to $ 700,00 with an average price of $ 120,43 . We have identified more than 1679 competitors on the market.

Development Software Review

Development Software Review

Company details

Developed by PERSONAS, Inc. (@segment on Twitter)
HQ location : California
Founded :
Total revenue :

Industry : B2B SaaS company
Software Category : Development Tools > Development Software
Schema : SoftwareApplication > DeveloperApplication

Tags : …
Website : visit

About This Article

This page was composed and published by SaaS-Alternatives.

The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.

Our opinion on Personas is independent in order to highlight the strengths and weaknesses of this Development Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.

Personas Alternatives

If you’re understanding the drawbacks and you’re looking for a Personas alternative, there are more than 265 competitors listed on SaaS-Alternatives !

If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.

Compare Personas Pricing Against Competitors

Software Starting Price Billed Free Trial
PERSONAS $5000 Per month / user No
DETECTIVE $ Per month / user No
GAZELLE.AI $ Per month / user No
BOOSTUP $ Per month / user No
OCEANFROGS $199 Per month / user Yes
RAMPEDUP.IO $0,5 Per month / user No
PREDICTLEADS $490 Per month / user No
$ Per month / user
$ Per month / user
$ Per month / user


Top 10 Alternatives & Competitors to Personas

– Tealium Customer Data Hub
– Autopilot
– Scal-e
– Workato
– Predict
– Mixpanel
– IP2Location
– Baremetrics
– Chartio
– Databricks

SaaS alternatives

Woopra : Woopra brings together customer data from the web, mobile, email automation, products, and more. of your company to create a unique and complete profile for each user. This is the basis for creating better customer experiences through optimization.

Sherlock : Sherlock uses segment data to give product teams visibility into which users are most engaged with their app. Drill down and get essential details for each of your users. Understand how they use your product, how often and when. Essential information for all product manufacturers.

Indicative : It enables any business to track anything in their cloud-based web or mobile app, and perform sophisticated analytics like segmentation, funnel analysis, and cohort analysis with just a few clicks in a web browser.

Koko Analytics : This is an open source analytics plugin for WordPress that does not use any external services and respects the privacy of its visitors. Statistics will be collected immediately after installing and activating the plugin.

SendGrid Email Analytics by Keen IO : SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and experiments and download a list of users who took an action. Use downloaded lists to keep your lists clean and improve email performance with better campaigns.

You can also take a look at other business apps, like our PaperCut review and our Rezgo review.

Comparison with Similar Software & Contenders

Take an in-depth look at popular Development Tools and Development Software to find out which one is right for your needs. Discover how these Development Software compare to Personas when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !

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9.4Expert Score
Personas Review
Personas is an excellent development SaaS software to recommend for your company or business.
Ease of use
Customer support
Value for money
  • Data Import: Collect customer data from your apps, websites, and multiple devices, from phones to smart watches, as well as internal product and transaction data.
  • Custom integrations can come at a price

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