AppNexus
AppNexus : Reviews, Pricing, Features & Alternatives
AppNexus is an Online Advertising Infrastructure Software. Review AppNexus : Overview & Pricing
AppNexus Overview : Features, Pricing, Reviews & Alternatives
AppNexus is an Online Advertising Infrastructure Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
AppNexus is listed as a Online Advertising Infrastructure Software and Display Advertising Software for companies and is used for Marketing Automation …
AppNexus prices are available on demand .
AppNexus technology powers the most innovative marketplaces and business solutions for Internet advertising.
The AppNexus platform is the only ad server designed specifically for the real-time advertising industry.
What is AppNexus ?
Advertisers can take full advantage of this technology to automatically make purchases based on the number of visits, while publishers can maximize monetization to its full potential. The benefits of this platform are: a controlled bidding process, increased buying intelligence, efficient media buying, and custom integrations.
The AppNexus platform is the only ad server designed specifically for the real-time advertising industry. Comprised of interoperable display technologies, the customizable AppNexus platform supports the ever-changing needs of buyers and sellers.
AppNexus is an Internet technology company that enables and optimizes the real-time buying and selling of digital advertising. The real-time decision platform supports core products that enable publishers to maximize performance; and marketers and agencies to harness data and machine learning to deliver smart, personalized campaigns. .
AppNexus AppNexus provides online auction infrastructure and technology for data management, optimization, financial compensation and support, as well as support for directly negotiated advertising campaigns. Integrates with advertising sources including Google’s DoubleClick, Microsoft’s AdECN, and aggregators.3)
Real-time advertising platform.
AppNexus technology powers the most innovative marketplaces and business solutions for Internet advertising.
AppNexus technology powers the most innovative marketplaces and business solutions for Internet advertising.
What is AppNexus? AppNexus is an industry-leading programmable media buying DSP, giving marketers more control over their transactions so they can also focus their time and effort on creating personalized marketing campaigns. This solution offers features that instantly arm merchants with emerging insights. It allows users to buy something automatically based on the number of existing views. The platform also provides real-time access to media that buyers can purchase through deals and live auctions. This strengthens the buyer’s ability to achieve their goals regarding audience reach, performance, and delivery aspects. Traders who wish to use the platform may also find the ease of system setup beneficial.
AppNexus Review : Pros & Cons
Pros & Cons
When it comes to finding the right Online Advertising Infrastructure tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is AppNexus, and as you may have guessed from the title, this review will tell you more about AppNexus’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
AppNexus Pros : Key Benefits
– Programmable auctions
– auction source
– Signals and analysis in real time
– print logs
– Segment Activation Services
– Visible performance tools
– data market
– Visible Offers
– Pre-auction trading solution
– Video
AppNexus Cons
– Con : Custom integrations can come at a price.
AppNexus Features
Here is the list of the main features of this computer software :
– Business management
– BitCoin
– API
– External Integrations
– Notifications
– Audience Targeting
– Budgeting
– Dashboard
– Marketing Automation
– Password & Access Management
Main function & Pro Features
– Cloud Services
AppNexus Integrations
AppNexus may integrates with applications & plugins : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
AppNexus Pricing
The AppNexus pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
AppNexus offers several pricing plans :
– Free Trial : $ 0 per user / per month
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand
| Free Trial | Start | Professional | Enterprise | Premium |
| $0 | Price on demand | Price on demand | Price on demand | Price on demand |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
Software Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : No information
Free plan : Premium only
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
AppNexus is a cloud-based Online Advertising Infrastructure platform : its infrastructure is hosted in Europe (probably on AWS, Microsoft Azure or Google Cloud Platform).
appnexus is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …) and mobile platforms (like Android and iOS).
There’s also native mobile apps for iPhone & iPads on Apple’s App Store and for smartphones & tablets on Google Play Store.
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : Android / iOS – iPhone – iPad
Native Apps / Mobile Applications : iOS App & Android App
GDPR compliance : No information
Supported languages
This application software supports the following languages : English, French …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …
Hotline : 61 04 10 41 04
Training options : …
Industry & Customers
Who use AppNexus ?
This software package is tailored to business needs : Small and Medium companies, Large companies (Turnover : – $50 million) in countries like USA …
This web-based application is recommended for trades : PR, Marketing, Sales …
This cloud software is used in the sectors : Automotive, Retail business …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : Georgia Aquarium, Yoga Alliance, Road Runner Sports, Royal Academy Of Arts, Protege Partners L L C …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Entrepreneur, Freelancer, Large Company …)
AppNexus Screenshots & Images : UI, dashboard …
AppNexus Business Software Pricing
AppNexus Features & Overview
AppNexus Screenshot
Videos
Video #1
AppNexus Reviews
Here is our opinion on AppNexus : this is an excellent online advertising infrastructure software to know .
AppNexus User Reviews & Ratings
Online and customer reviews of AppNexus software are quite plentiful and overall very positive :
Overall rating : 4,5/5
Value for money : 4,5/5
Functionality : 4,5/5
Usefulness : 4,5/5
Ease of use : 4,5/5
User rating Excellent : 10%
User rating Very Good : 90%
User rating Average : 0%
User rating Poor : 0%
User rating Terrible : 0%
Key benefits of AppNexus are its controlled bidding process, capabilities that drive buying intelligence, effective media buying, custom integrations, and cost effectiveness.
Popularity on social networks : 27900 followers on Twitter
Your Customer Review on AppNexus
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend AppNexus ? What is your likelihood to renew ?
FAQs
Why use a Online Advertising Infrastructure Software ?
online advertising infrastructure: tools for online advertising.
According to various sources, most used business software are : AppNexus (market share : 2,90%), Adzerk (0,20%), AdsNative Enterprise (0,20%)
Main functions are : Business management
Main characteristics are : campaign tracking, analytics, advertising, campaign monitor, AdTech, Communication, Advertising, api integration, apis, apis developer, enterprise cloud platform, mobile advertising, native advertising, business strategy, server management, sales management, ad serving, advertising, api, API integration
We have identified more than 5 competitors on the market.
Online Advertising Infrastructure Software Review
Company details
Developed by APPNEXUS, Inc. (@AppNexus on Twitter)
HQ location : France
Founded in 2007 by Brian O’Kelley
Total revenue : $65.1M
Fundings : $321.5M
Industry : B2B SaaS company
Software Category : Advertising Software > Display Advertising Software > Online Advertising Infrastructure Software
Schema : SoftwareApplication > BusinessApplication
Tags : FrenchTech SAAS software | campaign monitoring | analysis | advertising | campaign monitor | Ad Tech | Communications | Advertising …
Website : visit appnexus.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on AppNexus is independent in order to highlight the strengths and weaknesses of this Online Advertising Infrastructure Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
AppNexus Alternatives
If you’re understanding the drawbacks and you’re looking for a AppNexus alternative, there are more than 11 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Top 10 Alternatives & Competitors to AppNexus
– AdRoll
– Admitad
– Tapfiliate
– Refersion
– PubMatic
– AdEspresso
– AppNexus
– Adzerk
– Adk2
– AdsNative Enterprise
You can also take a look at other business apps, like our CONCIERGEpad review and our Apache Tika review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular Advertising Software and Display Advertising Software to find out which one is right for your needs. Discover how these Online Advertising Infrastructure Software compare to AppNexus when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
