DataXu
DataXu : Reviews, Pricing, Features & Alternatives
DataXu is an Ad Serving Software. Review DataXu : Overview & Pricing
DataXu Overview : Features, Pricing, Reviews & Alternatives
DataXu is an Ad Serving Software intended for businesses. Let’s discover user reviews, features and prices of this business app.
DataXu is listed as a Ad Serving Software and Display Advertising Software for companies and is used for Marketing Advertising Ad serving, Analytics, Business Intelligence …
DataXu prices are available on demand .
DataXu provides a real-time media management platform for digital advertising campaigns across online, mobile and video channels.
Manage all your campaigns in one place including Ott, Linear Tv, Omnichannel etc.
What is DataXu ?
DataXu is the industry’s leading programmatic media enablement, marketing analytics and data management solution. Dataxu’s goal of helping marketers fully understand how marketing investments translate into successful sales and customer relationships has been realized. And we’re delighted to say that Dataxu works with the world’s leading agencies and companies to drive real results and demonstrate how marketing affects results. Dataxu was founded in 2009 with the belief that data science could improve marketing. Agencies and businesses are not only more efficient and profitable, but consumers are also more individualized and engaged. Dataxu helps marketers improve their advertising through the use of data. Its platform enables you to connect with real people across all mediums, including TV, and engage customers when and where it matters most. DataXu is focused on helping you and your team overcome difficult business obstacles by giving you the data-driven confidence you need to prove your achievements. Excellence, collaboration, innovation, trust and customer obsession are important to DataXu.
Dataxu is a Demand Side Platform (DTS) that increases the value companies bring to their customers, helps them target and engage valuable audience, and delivers total effectiveness, efficiency and satisfaction.
DataXu transforms the way companies build their brands in a digital world with the industry’s #1 marketing scheduling and analytics solution.
DataXu combines data management, audience management, multichannel campaign management, ad serving, attribution management, programmatic decision making for direct and exchange-traded media buys, complex segmentation, and advanced insights and reporting. . Our cloud-based platform provides a powerful Data Management Platform (DMP) for customer intelligence and our industry-leading Demand Side Platform (DSP) for customer engagement.
DataXu was founded on the principle that data science could help improve marketing. Not only more efficient for agencies or more profitable for brands, but also more personalized and attractive for consumers. Today, DataXu remains a next-generation open marketing analytics platform that enables marketers to better understand and engage consumers in a programmatic world, regardless of the device they use.
DataXu provides a real-time media management platform for digital advertising campaigns across online, mobile and video channels.
DataXu provides a real-time media management platform for digital advertising campaigns across online, mobile and video channels.
DataXu Review : Pros & Cons
Pros & Cons
When it comes to finding the right Ad Serving tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.
One such familiar name in this arena is DataXu, and as you may have guessed from the title, this review will tell you more about DataXu’s pros and cons.
Weighing the pros & cons is essential before selecting this tool for your business and your team.
DataXu Pros : Key Benefits
– Audience-based purchases
– Permanent optimization
– Real-time reports
– Global reach and enterprise scale
– Granular ad targeting
– Advanced TV self-service
– Fully integrated TouchPoint ad server
– Enterprise Developer API
DataXu Cons
– Con : Custom integrations can come at a price.
DataXu Features
Here is the list of the main features of this computer software :
– Reporting
– Brand Management
– Budget Management
– Data Import
– Notifications
– API
– Dashboard
– Data Visualization
– Marketing Automation
– Audience Targeting
– Data Export
– External Integrations
– Analytics Software
– Business Intelligence
Main function & Pro Features
– Cloud Services
DataXu Integrations
DataXu may integrates with applications & plugins : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !
It also provides a powerful API toolkit that allows developers to build web services and exchange data.
DataXu Pricing
The DataXu pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …
DataXu offers several pricing plans :
– Dataxu Custom Plan : Price on demand
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand
| Dataxu Custom Plan | Start | Professional | Enterprise | Premium |
| Price on demand | Price on demand | Price on demand | Price on demand | Price on demand |
| Per month | Per month | Per month | Per month | Per month |
| Per user | Per user | Per user | Per user | Per user |
Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.
Sign up for a trial and start using it right away !
Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.
Screenshot of the Vendor Pricing Page :
DataXu Pricing Plans
Pricing Details
Pricing Model : Subscription
Free trial : No information
Free plan : Premium only
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee
The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.
Deployment & Setup
DataXu is a cloud-based Ad Serving platform : its infrastructure is hosted in Europe (probably on AWS, Microsoft Azure or Google Cloud Platform).
dataxu is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.
It supports desktop operating systems (like Windows and Mac OS …).
Technical Details & Specifications
Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information
Supported languages
This application software supports the following languages : English, German, Spanish, French, Italian, Portuguese …
Support & Training
Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : Online Support …
Hotline : 184 44 32 82 98
Training options : …
Industry & Customers
Who use DataXu ?
This software package is tailored to business needs : Small and Medium companies, Medium companies (Turnover : – $50 million) in countries like USA …
This web-based application is recommended for trades : PR, Marketing …
This cloud software is used in the sectors : Automotive, Retail business …
Customer References
Testimonials & Customer References to decide if this is the right business software or service for your company : Nbc New York, Kuehne + Nagel, Keuka College, Labelium S A S, Operation Smile Inc …
Awards & Recognitions
No information .
Screenshots
This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Large Company, Medium Company, Non Profit …)
DataXu Screenshots & Images : UI, dashboard …
DataXu Business Software Pricing
DataXu Features & Overview
DataXu Screenshot
Videos
Video #1
Video #2
DataXu Reviews
Here is our opinion on DataXu : this is a very popular ad serving software to trust .
DataXu User Reviews & Ratings
Online and customer reviews of DataXu software are quite plentiful and overall very positive :
Overall rating : 4,4/5
Value for money : 4,4/5
Functionality : 4,4/5
Usefulness : 4,4/5
Ease of use : 4,4/5
User rating Excellent : 31%
User rating Very Good : 47%
User rating Average : 19%
User rating Poor : 1%
User rating Terrible : 2%
We have clients with projects that consume up to 5 Gbps of bandwidth, more than 30,000 online viewers and that is not our limit.
Popularity on social networks : 22132 followers on LinkedIn
Your Customer Review on DataXu
What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …
Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend DataXu ? What is your likelihood to renew ?
FAQs
Why use a Ad Serving Software ?
Ad Serving (ad server) manages advertising through different advertising channels: performance monitoring, creation of text and visual ads.
According to various sources, most used business software are : Google Doubleclick (market share : 59,10%), SpotXchange (41,20%), Media.net (7,30%), LinkedIn Marketing Solutions (5,20%), DataXu (3,10%), Eyereturn Marketing (2,40%), Admixer.Publisher (2,30%), Oath ad server (1,30%), Smart AdServer (1,20%), DoubleClick for Publishers (1,00%), AdButler (0,70%), AdOcean (0,30%), MoPub (0,10%), VertaMedia (0,10%), PageFair (0,10%), Zedo (0,10%), AdvertServe (0,10%), MadAdsMedia (0,10%)
Main functions are : Segmentation, Business management, Cross-Channel Engine, Data flow, Real-time programming, Cloud Library
Main characteristics are : Services, Monetization, mobile app, publishers, developers, programming, exchange, DSP, mobile ad networks, ad printing, app advertising, ad serving, ads, advertising, ad network, beacons, hosted, based location, marketing analytics, ad exchange, ad management, editing, mobile advertising, ad network, photos and graphics, location-based, Control, publishers, Platform, Integrated
We have identified more than 83 competitors on the market.
Ad Serving Software Review
Company details
Developed by DATAXU, Inc. (@dataxu on Twitter)
About DataXu: DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu platform offers cloud-based software that leverages data science to help business marketers better understand and engage consumers throughout the buying process, and optimally manage marketing investments to more efficient and effective customer acquisition strategies. DataXu provides services to more than 700 brands around the world.
HQ location : France
Founded in 2009 by Hsiaochi Weng
Total revenue :
Industry : B2B SaaS company
Software Category : Advertising Software > Display Advertising Software > Ad Serving Software
Schema : SoftwareApplication > BusinessApplication
Tags : FrenchTech SAAS software | advertising | big data | big data analysis | mobile advertising | programmatic advertising | targeted ad delivery | management of advertisements | ad exchange | advertising platform …
Website : visit dataxu.com
About This Article
This page was composed and published by SaaS-Alternatives.
The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.
Our opinion on DataXu is independent in order to highlight the strengths and weaknesses of this Ad Serving Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.
DataXu Alternatives
If you’re understanding the drawbacks and you’re looking for a DataXu alternative, there are more than 24 competitors listed on SaaS-Alternatives !
If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.
Compare DataXu Pricing Against Competitors
| Software | Starting Price | Billed | Free Trial |
| DATAXU | $ | Per month / user | No |
| MEDIAMATH TERMINALONE MARKETING OS | $ | Per month / user | No |
| STACKADAPT | $ | Per month / user | No |
| THE TRADE DESK | $ | Per month / user | No |
| CHOOZLE | $99 | Per month / user | No |
| ADZOOMA | $49 | Per month / user | No |
| MEDIASMART | $ | Per month / user | No |
| BIDTHEATRE | $250 | Per month / user | Yes |
| BASIS | $ | Per month / user | No |
| XANDR INVEST | $ | Per month / user | No |
Top 10 Alternatives & Competitors to DataXu
– AdRoll
– Admitad
– Tapfiliate
– Refersion
– PubMatic
– AdEspresso
– Azameo
– Google Doubleclick
– IgnitionOne Digital Marketing Suite
– LinkedIn Lead Accelerator
Free Alternatives to DataXu
– AdLib
You can also take a look at other business apps, like our Instavast review and our Hoteliga review.
Comparison with Similar Software & Contenders
Take an in-depth look at popular Advertising Software and Display Advertising Software to find out which one is right for your needs. Discover how these Ad Serving Software compare to DataXu when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
