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SAP Marketing Cloud : Reviews, Pricing, Features & Alternatives

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SAP Marketing Cloud is a Marketing Resource Management Software. Review SAP Marketing Cloud : Overview & Pricing

8.6 Expert Score
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SAP Marketing Cloud Overview : Features, Pricing, Reviews & Alternatives

SAP Marketing Cloud is a Marketing Resource Management Software intended for businesses. Let’s discover user reviews, features and prices of this business app.

SAP Marketing Cloud is listed as a Marketing Resource Management Software and Marketing Intelligence Software for companies and is used for CRM, Marketing Automation, Lead Nurturing, Sales Tracking …

SAP Marketing Cloud prices are available on demand .

Multi-channel marketing software with customer segmentation

What is SAP Marketing Cloud ?

SAP Marketing enables companies to understand their customers and intelligently interact with them. Create dynamic customer profiles and use them to gain insights to suit both your needs and market trends. Deliver personalized experiences in real time, increase conversion rates and build loyalty. Get real-time transparency into how your marketing plans are performing, allowing you to track changes and seize new opportunities. SAP Marketing Cloud is also known as SAP Hybris Marketing Cloud. SAP Marketing Cloud PT XL Clients Axiata Tbk, Lenovo, Molson Coors Brewing Enterprise, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, SAMSE Group, Cox Communications Inc.SAP cloud marketing video

SAP Marketing Cloud Review

SAP Marketing Cloud Review : Pros & Cons

Pros & Cons

When it comes to finding the right Marketing Resource Management tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.

One such familiar name in this arena is SAP Marketing Cloud, and as you may have guessed from the title, this review will tell you more about SAP Marketing Cloud’s pros and cons.

Weighing the pros & cons is essential before selecting this tool for your business and your team.

SAP Marketing Cloud Pros : Key Benefits

– SaaS platform

– Scalability and integration

– Frequent releases / updates

– High Compatibility

SAP Marketing Cloud Cons

– Con : Custom integrations can come at a price.
 

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SAP Marketing Cloud Features

Here is the list of the main features of this computer software :

– API
– Access Controls/Permissions
– Activity Dashboard
– Behavior Tracking
– Calendar Management
– Campaign Analytics
– Campaign Management
– Campaign Planning
– Campaign Scheduling
– Campaign Segmentation
– Collaboration Tools
– Customer Database
– Customer Segmentation
– Data Visualization

Main function & Pro Features

– Cloud Services

SAP Marketing Cloud Integrations

SAP Marketing Cloud integrates with more than 7 applications & plugins like Yotpo, Google Ads and Facebook for Business (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !

It also provides a powerful API toolkit that allows developers to build web services and exchange data.

Top 20 SAP Marketing Cloud integrations

– Facebook for Business
– Google Ads
– Yotpo
– MARMIND
– Mediafly
– emlen
– SAP

SAP Marketing Cloud Pricing

The SAP Marketing Cloud pricing plan is available on request, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …

SAP Marketing Cloud offers several pricing plans :

– Free Trial : $ 0 per user / per month
– Start : Price on demand
– Professional : Price on demand
– Enterprise : Price on demand
– Premium : Price on demand

Free Trial Start Professional Enterprise Premium
$0 Price on demand Price on demand Price on demand Price on demand
Per month Per month Per month Per month Per month
Per user Per user Per user Per user Per user

 

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Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.

Sign up for a trial and start using it right away !

Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.

Screenshot of the Vendor Pricing Page :

Software Pricing Plan

Software Pricing Plans

Pricing Details

Pricing Model : Subscription
Free trial : No information
Free plan : No information
Freemium : No information
Starting price : Prices can vary depending on your business needs.
Entry-level set up fee : No setup fee

The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.

Deployment & Setup

SAP Marketing Cloud is a cloud-based Marketing Resource Management platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).

sap-marketing-cloud is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.

It supports desktop operating systems (like Windows …).

Technical Details & Specifications

Deployment : Cloud / SaaS
Desktop Operating Systems : Windows …
Mobile Platforms : –
Native Apps / Mobile Applications : –
GDPR compliance : No information

Supported languages

This application software supports the following languages : English …

Support & Training

Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : 24/7 Live support, Chat, Email / Help Desk, FAQs / Forum, Knowledge Base, Phone Support, Online Support …

Hotline : Yes

Training options : Documentation, In Person, Videos, Webinars …

Industry & Customers

Who use SAP Marketing Cloud ?

This software package is tailored to business needs : Non Profit, Entrepreneur, Medium Company …

This web-based application is recommended for trades : Marketing …

This cloud software is used in the sectors : Services …

Customer References

Testimonials & Customer References to decide if this is the right business software or service for your company : Pt Xl Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, Chio Aachen, Danone, Evoshield …

Awards & Recognitions

No information .

Screenshots

This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Startup, Entrepreneur, Freelancer …)

SAP Marketing Cloud Screenshots & Images : UI, dashboard …

SAP Marketing Cloud Review

SAP Marketing Cloud Business Software Pricing

SAP Marketing Cloud Features

SAP Marketing Cloud Features & Overview

SAP Marketing Cloud Screenshot

SAP Marketing Cloud Screenshot

SAP Marketing Cloud Screenshot

SAP Marketing Cloud Screenshot

Videos

Video #1

YouTube video

 

SAP Marketing Cloud Reviews

Here is our opinion on SAP Marketing Cloud : this is a very popular marketing resource management software to advise .

SAP Marketing Cloud User Reviews & Ratings

Online and customer reviews of SAP Marketing Cloud software are quite plentiful and overall very positive :

Overall rating : 4,3/5

Value for money : 4,2/5
Functionality : 4/5
Usefulness : 4,2/5
Ease of use : 4,2/5

User rating Excellent : 10%
User rating Very Good : 80%
User rating Average : 10%
User rating Poor : 0%
User rating Terrible : 0%

Popularity on social networks :

Your Customer Review on SAP Marketing Cloud

What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …

Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend SAP Marketing Cloud ? What is your likelihood to renew ?
 

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FAQs

Why use a Marketing Resource Management Software ?

Marketing resource management software optimizes the use of marketing assets.

According to various sources, most used business software are : IBM Marketing Operations (market share : 0,10%)

Main functions are : CRM, Marketing Automation

Main characteristics are : advertising, ad service, ad network, Ideation, Content and collaboration, Content calendar, Content promotion, Content automation, Page-level interaction analytics, Content hub, Integrated tracking and closed-loop tracking, journalism, publishing event, twitter integration, blog posting, blogging, twitter integration, email advertising, Multiple form types, Pop-ups, headers, footers, Lightbox to retain outbound visitors, Customizable themes colors, fonts…, A, B testing with analytics and reporting, Mobile optimization, Ideation, Content and collaboration

We have identified more than 20 competitors on the market.

Marketing Resource Management Software Review

Marketing Resource Management Software Review

Company details

Developed by SAP, Inc.
HQ location : USA
Founded :
Total revenue :

Industry : B2B SaaS company
Software Category : Marketing & Webmarketing Software > Marketing Intelligence Software > Marketing Resource Management Software
Schema : SoftwareApplication > BusinessApplication

Tags : …
Website : visit sap.com

About This Article

This page was composed and published by SaaS-Alternatives.

The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.

Our opinion on SAP Marketing Cloud is independent in order to highlight the strengths and weaknesses of this Marketing Resource Management Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.

SAP Marketing Cloud Alternatives

If you’re understanding the drawbacks and you’re looking for a SAP Marketing Cloud alternative, there are more than 17 competitors listed on SaaS-Alternatives !

If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.

 

Top 10 Alternatives & Competitors to SAP Marketing Cloud

– Bitrix24
– Keap
– EngageBay
– FIREBusinessPlatform
– Mailchimp
– SAP hybris Marketing Suite
– Sitecore Digital Marketing System
– SAP Marketing Cloud
– Siebel Marketing Resource Management
– Teradata Relationship Manager

You can also take a look at other business apps, like our Tower review and our AMPPS review.

Comparison with Similar Software & Contenders

Take an in-depth look at popular Marketing & Webmarketing Software and Marketing Intelligence Software to find out which one is right for your needs. Discover how these Marketing Resource Management Software compare to SAP Marketing Cloud when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
 

Compare Marketing Resource Management Software

 

8.6Expert Score
SAP Marketing Cloud Review
SAP Marketing Cloud is a very popular marketing resource management SaaS software to advise for your company or business.
Ease of use
8.6
Functionnality
8
Integrations
8.4
Customer support
8.4
Value for money
8.4
PROS
  • SaaS platform
CONS
  • Custom integrations can come at a price
SAP Marketing Cloud
SAP Marketing Cloud
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