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MoEngage : Reviews, Pricing, Features & Alternatives

$999.00

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MoEngage is a Marketing Lifecycle Management Software. Price : $999 (free trial available). Review MoEngage : Overview & Pricing

9.2 Expert Score
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MoEngage Overview : Features, Pricing, Reviews & Alternatives

MoEngage is a Marketing Lifecycle Management Software intended for businesses. Let’s discover user reviews, features and prices of this business app.

MoEngage is listed as a Marketing Lifecycle Management Software and Marketing Intelligence Software for companies and is used for Marketing & Advertising & Push Notifications …

MoEngage price starts from $ 999 per user and per month (free trial available).

An intelligent customer engagement platform with analytics and engagement under one roof for data-driven engagement

MoEngage is an intelligent, easy-to-use, AI-powered marketing automation cloud built for the mobile world.

MoEngage is a mobile app marketing and engagement platform that helps businesses better understand their mobile app users and reach relevant content at the right time using the right medium. You can think of us as MailChimp for mobile apps. Analytics tools like Flurry, Google Analytics tell you what is happening in mobile apps. MoEngage shows who’s doing it and helps app companies engage them. We create user profiles based on user behavior in the app and then provide advanced features

What is MoEngage ?

MoEngage is an intelligent marketing solution designed to help you create, visualize, and implement omnichannel lifecycle campaigns. The idea is to proactively engage users no matter what channel they use and create a marketing workflow that can help them define the customer journey when they shop with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and ultimately increase your revenue. This allows you to engage with users on the channel of your choice at the right time. You can also send dynamic push notifications to users, which can help drive sales conversions. These personalized push notifications help engage users by reminding them of your product or service and driving them back to your site or app.

MoEngage is a mobile app marketing and engagement platform that helps businesses better understand their mobile app users and access relevant content at the right time, using the right medium. You can think of us as MailChimp for mobile apps. Analytics tools like Flurry, Google Analytics tell you what’s going on in mobile apps. MoEngage explains who does it and helps app companies engage them. We create user profiles based on user behavior in the app and then provide

It is a mobile app marketing and engagement platform that helps businesses better understand their mobile app users and reach relevant content at the right time using the right medium. You can think of us as MailChimp for mobile apps.

MoEngage is a mobile app marketing and engagement platform that helps businesses better understand their mobile app users and reach relevant content at the right time using the right medium. You can think of us as MailChimp for mobile apps. Analytics tools like Flurry, Google Analytics tell you what is happening in mobile apps. MoEngage shows who’s doing it and helps app companies engage them. We create user profiles based on user behavior in the app and then provide an advanced segment

Fuel your growth with happier, more engaged customers. This is what MoEngage offers. Plus, with multiple campaigns and analytics-driven integration, personalize your interaction with people across all touchpoints. Ensuring that customer needs are taken into account throughout their life cycle promotes loyalty. With its simple built-in growth model, you can take your business strategy to new heights. Increase your online visibility and create seamless transitions between different stages. Build a relationship with your customers by understanding their preferences. Offering a comprehensive platform helps analyze and channel sales. Segment them to specifically target, based on their categorization. Plan and track customer journeys with omnichannel engagement via SMS, email, push notifications, and more. Convert leads into subscribers by making product recommendations to customize and personalize their experience. Optimize with AI-backed machine learning to make insightful decisions based on data reporting analysis. Connect workflows to ensure there is a consistent story for visitors.

However, before you rush to sign up for this software, there are a few downsides to consider. First of all, it seems that the infrastructure design cannot cope with complex criteria. Also, the interface is flawed, hampering operations and functionality. Poor customer support to solve problems is the third hit, while it is limited in terms of scalability. Regardless of the benefits of MoEngage, considering these major issues, I have to say a big NO in recommending this software.

MoEngage’s Intelligent Marketing Cloud makes it easy for brands to attract, retain and grow their users. Create multi-channel lifecycle campaigns and reach users at the right time across email, web, and mobile apps. Segment your users, set up campaigns and workflows, measure impact and optimize, all in one place. Real-time triggers and higher push delivery rates for better conversions. Take the guesswork out of it with Sherpa, our AI engine. Let Sherpa determine the best message variant and the best time to communicate.

MoEngage Review

MoEngage Review : Pros & Cons

Pros & Cons

When it comes to finding the right Marketing Lifecycle Management tools to manage your business, you have too many options – and they all come with their strengths and weaknesses.

One such familiar name in this arena is MoEngage, and as you may have guessed from the title, this review will tell you more about MoEngage’s pros and cons.

Weighing the pros & cons is essential before selecting this tool for your business and your team.

MoEngage Pros : Key Benefits

– Customer First, Always: Customers ranked their experience with MoEngage among the best of any vendor in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, specifically the quality of account management as a point of differentiation.

– Focus on the data: Focus on your KPIs instead of switching between multiple tools. Track, analyze, segment, engage and optimize your campaigns on a single platform.

– Built for the enterprise: With multiple levels of access controls and approvals, your distributed teams can run personalized multi-channel campaigns across brands and geographies.

– Micro-segment your audience: hyper-personalize your campaigns with more than 200 options to segment your customers.

– Dynamic Recommendations – Delight customers with personalized recommendations across all channels and drive them back into the buying cycle.

– Take the guesswork out of it with AI: Don’t waste time guessing what to say and when to say it. Let Sherpa, our AI-powered engine, optimize for higher conversions.

MoEngage Cons

– Con : Not always the cheapest option : Marketing Lifecycle Management Software average cost is $ 500 .
– Con : Custom integrations can come at a price.
 

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MoEngage Features

Here is the list of the main features of this computer software :

– CRM
– Marketing Automation
– Website Visitor Tracking
– AB Testing
– Landing Pages
– API
– Campaign Segmentation
– Access Controls/Permissions
– Lead Scoring
– Activity Tracking
– Lead Nurturing
– Analytics/ROI Tracking
– Email Drip Campaigns
– Auto-Responders
– Analytics (ROI Tracking)
– Behavior Tracking
– Lead Management
– Campaign Management
– Channel Management
– Campaign Segmentation

Main function & Pro Features

– CRM
– Marketing Automation
– Website Visitor Tracking
– AB Testing
– Landing Pages
– API
– Campaign Segmentation
– Access Controls/Permissions
– Lead Scoring
– Activity Tracking
– Lead Nurturing
– Analytics/ROI Tracking
– Email Drip Campaigns
– Auto-Responders
– Analytics (ROI Tracking)
– Behavior Tracking
– Lead Management
– Campaign Management
– Channel Management
– Campaign Segmentation

MoEngage Integrations

MoEngage integrates with more than 19 applications & plugins like Google Analytics, UserExperior and Mixpanel (…) : database connection, synchronize data, share files (…) to improve your workflow and increase your productivity !

It also provides a powerful API toolkit that allows developers to build web services and exchange data.

Top 20 MoEngage integrations

– Mixpanel
– UserExperior
– Google Analytics
– WordPress
– Sentry
– Shopify
– KISSmetrics
– ClickFunnels
– Rudderstack
– UserExperior
– Branch
– AppsFlyer
– Segment
– Google Analytics
– KISSmetrics
– MailChimp
– Sentry
– Shopify
– WordPress

MoEngage Pricing

The MoEngage pricing plan starts from $ 999 per month and per user, but this price is likely to change because different options are offered by the developer : number of licenses, additional functions, add-ons, bundles …

MoEngage offers several pricing plans :

– Starter : $ 999,00 per user / per month
– Growth : –
– Company : –
– Enterprise : –
– Premium : –

Starter Growth Company Enterprise Premium
$999,00
Per month Per month Per month Per month Per month
Per user Per user Per user Per user Per user

 

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Save $$$ on SaaS and on-premise Software Subscriptions to help your create, grow and scale your business : annual billing usually is cheaper than monthly billing and you can expect 10% to 20% discount.

Sign up for a trial and start using it right away !

Free trials usually are time limited or feature limited but this is a good way to ensure it is the right option for your business before making a purchase.

Screenshot of the Vendor Pricing Page :

MoEngage Pricing Plan

MoEngage Pricing Plans

Pricing Details

Pricing Model : Subscription
Free trial : Available
Free plan : No free plan
Freemium : No information
Starting price : $ 999,00
Entry-level set up fee : No setup fee

The pricing details were last updated this year from the vendor website or retrieved from publicly accessible pricing materials and may be different from actual. Please confirm pricing and deals with the vendor website before purchasing.

Deployment & Setup

MoEngage is a cloud-based Marketing Lifecycle Management platform : its infrastructure is hosted in the United States (probably on AWS, Microsoft Azure or Google Cloud Platform).

moengage is a SaaS (Software as a Service) / web application : a web browser on a computer is required for full functionality of features and manage dashboard.

It supports desktop operating systems (like Windows and Mac OS …) and mobile platforms (like Android and iOS).

Technical Details & Specifications

Deployment : Cloud / SaaS
Desktop Operating Systems : Windows / Mac OS / Linux …
Mobile Platforms : Android / iOS – iPhone – iPad
Native Apps / Mobile Applications : –
GDPR compliance : No information

Supported languages

This application software supports the following languages : English …

Support & Training

Any problem with this computer program ? The vendor offers the following customer service & support to help teams get the most out of their business application : 24/7 Live support, Chat, Email / Help Desk, Knowledge Base, Phone Support, Online Support …

Hotline : 081234-2916

Training options : Documentation, In Person, Live Online, Webinars …

Industry & Customers

Who use MoEngage ?

This software package is tailored to business needs : Medium Company, Large Company, SME …

This web-based application is recommended for trades : Marketing …

This cloud software is used in the sectors : Services …

Customer References

Testimonials & Customer References to decide if this is the right business software or service for your company : BukaLapak, Uangteman, Traveloka, OYO, Tiketdotcom, Ralali, Adda247 …

Awards & Recognitions

This tech company won several customer review awards from comparison websites, like Highly Rated Marketing Automation software, and Part of World’s fastest growing SaaS companies according to SaaS 1000 .

Screenshots

This computer program has an ergonomic, intuitive and customizable user interface, which will improve team productivity and collaborative work within your company (Small Company, SME, Startup …)

MoEngage Screenshots & Images : UI, dashboard …

MoEngage Review

MoEngage Business Software Pricing

MoEngage Features

MoEngage Features & Overview

MoEngage Screenshot

MoEngage Screenshot

MoEngage Screenshot

MoEngage Screenshot

Videos

Video #1

YouTube video

 
Video #2

YouTube video

 

MoEngage Reviews

Here is our opinion on MoEngage : this is an excellent marketing lifecycle management software to know .

MoEngage User Reviews & Ratings

Online and customer reviews of MoEngage software are quite plentiful and overall very positive :

Overall rating : 4,6/5

Value for money : 4,3/5
Functionality : 4,2/5
Usefulness : 4,3/5
Ease of use : 4,3/5

User rating Excellent : 69%
User rating Very Good : 28%
User rating Average : 4%
User rating Poor : 0%
User rating Terrible : 0%

Segment your users based on actual user behavior, send personalized pop-ups via push notifications and in-app messages.

Popularity on social networks : 35823 followers on LinkedIn

Your Customer Review on MoEngage

What is your opinion about this app ? Submit your review and tell us about your overall opinion : experience with this SaaS software, rating, ease of use, customer service, value for money, Pros & Cons …

Customer reviews and feedbacks play an increasingly important role in the business software buying process. You can provide in-depth review and share your buying advice / reviewer sentiment : what is your likelihood to recommend MoEngage ? What is your likelihood to renew ?
 

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FAQs

Why use a Marketing Lifecycle Management Software ?

Marketing lifecycle management software will allow you to manage the lifecycle of a product or service: idea, development, launch, growth, maturity, decline by adapting marketing to optimize sales.

According to various sources, most used business software are : SessionM (market share : 63,10%), Fanplayr (0,50%), Dynamic Yield (0,20%)

Main functions are : Specifications of the product / associated services, the manufacturing method and the associated marketing method, the mode of distribution of the manufacture, the possible intermediate storage mode, the mode of distribution (speed and costs being two important elements), the service provided to the end customer in relation to his expectations

Main characteristics are : Marketing automation, experiences, channels, solutions, personalization, campaign automation, Scoring, social marketing, marketing, cloud marketing, France, marketing, one-to-one marketing, Data quality management, event, marketing webinar, Social profile integration, Services, Data Quality Management, Social Profile Integration

Marketing Lifecycle Management Software Average Price : from $ 500,00 to $ 500,00 with an average price of $ 500,00 . We have identified more than 18 competitors on the market.

Marketing Lifecycle Management Software Review

Marketing Lifecycle Management Software Review

Company details

Developed by MOENGAGE, Inc. (@moengage on Twitter)
About MoEngage: MoEngage is a mobile app engagement and marketing platform, helping businesses better understand their mobile app users and reach them with relevant content at the right time using the right medium. You can think of us as MailChimp for mobile apps. Analytics tools like Flurry, Google Analytics tell you what’s going on in mobile apps. MoEngage tells who’s doing it and helps app companies engage them. We create user profiles based on user behavior in the app and then provide an advanced segment

HQ location : India
Founded in 2014 by Raviteja Dodda
Total revenue : $24000000
Fundings : Û 40_800_000

Industry : B2B SaaS company
Software Category : Marketing & Webmarketing Software > Marketing Intelligence Software > Marketing Lifecycle Management Software
Schema : SoftwareApplication > BusinessApplication

Tags : …
Website : visit moengage.com

About This Article

This page was composed and published by SaaS-Alternatives.

The information (and product details) outlined above is provided for informational purposes only. Please Check the vendor’s website for more detailed information.

Our opinion on MoEngage is independent in order to highlight the strengths and weaknesses of this Marketing Lifecycle Management Software. Our website is supported by our users. We sometimes earn affiliate commission when you click through the affiliate links on our website.

MoEngage Alternatives

If you’re understanding the drawbacks and you’re looking for a MoEngage alternative, there are more than 27 competitors listed on SaaS-Alternatives !

If you’re in the market for a new software solution, the best approach is to narrow down your selection and then begin a free trial or request a demo.

Compare MoEngage Pricing Against Competitors

Software Starting Price Billed Free Trial
MOENGAGE $ Per month / user No
APPSFLYER $ Per month / user No
AMPLITUDE $ Per month / user No
HUBSPOT CRM $45 Per month / user No
FIREBASE $ Per month / user No
BRAZE $ Per month / user No
MIXPANEL $25 Per month / user No
WEBENGAGE $ Per month / user Yes
CLEVERTAP $ Per month / user Yes
ACTIVECAMPAIGN $9 Per month / user Yes

 

Top 10 Alternatives & Competitors to MoEngage

– CleverTap
– Amplitude
– Zoho CRM
– Netcore
– Appgain
– Kwote
– Oracle Eloqua
– Right Media
– Dynamic Yield
– MoEngage

Free Alternatives to MoEngage

– Klaviyo
– EngageBay
– Omnisend

SaaS alternatives

CleverTap : We help over 3,500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos, understand app behavior and make their marketing data-driven.

Firebase : Firebase is a cloud service designed to power collaborative applications in real time. Just add the Firebase library to your app to access a shared data structure; any changes you make to this data are automatically synced to the Firebase cloud and other clients in milliseconds.

WebEngage : WebEngage is a customer interaction SaaS. It allows the collection of relevant customer data through comments and surveys. It also allows the notification of services and market rebates. WebEngage offers a solution for real-time one-to-one marketing, customer insights, instant feedback, and one-to-one marketing

Braze : Braze is a comprehensive customer engagement platform that drives relevant and memorable experiences between consumers and the brands they love.

Mixpanel : Mixpanel helps companies create better products through data. With our powerful self-service product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

You can also take a look at other business apps, like our Eventzilla review and our Comm100 Live Chat review.

Comparison with Similar Software & Contenders

Take an in-depth look at popular Marketing & Webmarketing Software and Marketing Intelligence Software to find out which one is right for your needs. Discover how these Marketing Lifecycle Management Software compare to MoEngage when it comes to features, ease of use, customer support and user reviews. Explore software, Compare options and alternatives, Read reviews and Find your solution !
 

Compare Marketing Lifecycle Management Software

 

9.2Expert Score
MoEngage Review
MoEngage is an excellent marketing lifecycle management SaaS software to know for your company or business.
Ease of use
9.2
Functionnality
8.4
Integrations
8.6
Customer support
8.6
Value for money
8.6
PROS
  • Customer First, Always: Customers ranked their experience with MoEngage among the best of any vendor in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, specifically the quality of account management as a point of differentiation.
CONS
  • Not always the cheapest option
MoEngage
MoEngage

$999.00

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