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Marketing Lifecycle Management Software

Best Marketing Lifecycle Management Software : Reviews, Pricing, Comparison & Alternatives

What is Marketing Lifecycle Management Software ?

A marketing lifecycle management software will allow you to manage the marketing lifecycle. a product or service: idea, development, launch, growth, maturity, decline by adapting marketing to optimize sales. Our SaaS (Software as a Service) software comparator allows you to compare 12 marketing lifecycle management software.


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9.6/10

Dashly

Dashly is a Marketing Lifecycle Management Software. Price : $19 (free trial available). Review Dashly : Overview & Pricing
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$19.00
Dashly Review
Dashly is a great marketing lifecycle management SaaS software to know for your company or business.
Ease of use
9.60
Functionnality
7.80
Integrations
9.00
Customer support
9.00
Value for money
9.00
PROS:
  • SaaS platform
CONS:
  • Custom integrations can come at a price
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6/10

Google My Business

Google My Business is a Marketing Lifecycle Management Software. Review Google My Business : Overview & Pricing
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Google My Business Review
Google My Business is an innovative marketing lifecycle management SaaS software to explore for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option
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9.2/10

MoEngage

MoEngage is a Marketing Lifecycle Management Software. Price : $999 (free trial available). Review MoEngage : Overview & Pricing
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$999.00
MoEngage Review
MoEngage is an excellent marketing lifecycle management SaaS software to know for your company or business.
Ease of use
9.20
Functionnality
8.40
Integrations
8.60
Customer support
8.60
Value for money
8.60
PROS:
  • Customer First, Always: Customers ranked their experience with MoEngage among the best of any vendor in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, specifically the quality of account management as a point of differentiation.
CONS:
  • Not always the cheapest option
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9/10

Antavo

Antavo is a Marketing Lifecycle Management Software (free trial available). Review Antavo : Overview & Pricing
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Antavo Review
Antavo is an excellent marketing lifecycle management SaaS software to know for your company or business.
Ease of use
9.00
Functionnality
7.40
Integrations
9.00
Customer support
9.00
Value for money
9.00
PROS:
  • Increase the frequency of purchases.
CONS:
  • Not always the cheapest option
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8.4/10

Oracle Eloqua

Oracle Eloqua is a Marketing Lifecycle Management Software. Price : $2000. Review Oracle Eloqua : Overview & Pricing
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$2,000.00
Oracle Eloqua Review
Oracle Eloqua is an easy-to-use marketing lifecycle management SaaS software to recommend for your company or business.
Ease of use
8.40
Functionnality
8.00
Integrations
6.60
Customer support
6.60
Value for money
6.60
PROS:
  • Customer Segmentation - Use Oracle Eloqua to group customers by preferences, location, requests, and other key criteria
CONS:
  • Not always the cheapest option
Category Leader
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9.6/10

Leadoo

Leadoo is a Marketing Lifecycle Management Software. Price : $599. Review Leadoo : Overview & Pricing
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$599.00
Leadoo Review
Leadoo is a great marketing lifecycle management SaaS software to recommend for your company or business.
Ease of use
9.60
Functionnality
8.60
Integrations
9.00
Customer support
9.00
Value for money
9.00
PROS:
  • Convert more online sales and/or leads from your existing website traffic.
CONS:
  • Not always the cheapest option
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9/10

Dynamic Yield

Dynamic Yield is a Marketing Lifecycle Management Software. Price : $0. Review Dynamic Yield : Overview & Pricing
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Dynamic Yield Review
Dynamic Yield is an excellent marketing lifecycle management SaaS software to recommend for your company or business.
Ease of use
9.00
Functionnality
9.80
Integrations
6.80
Customer support
6.80
Value for money
6.80
PROS:
  • Dynamic Yield's machine learning optimization automatically iterates, analyzes and optimizes customer behavior information to understand users and adapt to their needs.
CONS:
  • Custom integrations can come at a price
Recommended
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10/10

Zeta

Zeta is a Marketing Lifecycle Management Software. Review Zeta : Overview & Pricing
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Zeta Review
Zeta is a great marketing lifecycle management SaaS software to know for your company or business.
Ease of use
10.00
Functionnality
7.80
Integrations
7.80
Customer support
7.80
Value for money
7.80
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option
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6/10

Fanplayr

Fanplayr is a Marketing Lifecycle Management Software. Review Fanplayr : Overview & Pricing
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Fanplayr Review
Fanplayr is an innovative marketing lifecycle management SaaS software to examine for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option
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6/10

Capillary

Capillary is a Marketing Lifecycle Management Software. Review Capillary : Overview & Pricing
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Capillary Review
Capillary is an innovative marketing lifecycle management SaaS software to try for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option
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6/10

Changefeed

Changefeed is a Marketing Lifecycle Management Software. Price : $49 (free trial available). Review Changefeed : Overview & Pricing
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$49.00
Changefeed Review
Changefeed is an innovative marketing lifecycle management SaaS software to experiment for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Custom integrations can come at a price
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6/10

Empathy Logic

Empathy Logic is a Marketing Lifecycle Management Software. Review Empathy Logic : Overview & Pricing
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Empathy Logic Review
Empathy Logic is an innovative marketing lifecycle management SaaS software to discover for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option
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6/10

Kitewheel

Kitewheel is a Marketing Lifecycle Management Software. Price : $ 5000,00. Review Kitewheel : Overview & Pricing
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$5,000.00
Kitewheel Review
Kitewheel is an innovative marketing lifecycle management SaaS software to consider for your company or business.
Ease of use
6.00
Functionnality
6.00
Integrations
6.00
Customer support
6.00
Value for money
6.00
PROS:
  • SaaS platform
CONS:
  • Not always the cheapest option

Why use Marketing Lifecycle Management Software ?

What are the key features and benefits of Marketing Lifecycle Management Software ?

  • Specifications of the product / associated services
  • the manufacturing method and the associated marketing method
  • the manufacturing distribution method
  • the possible intermediate storage method
  • the distribution method (speed and costs being two important elements)
  • the service provided to the end customer in relation to his expectations
  • possible changes to the product (update, improvement, etc.)
  • end of life of the product and its possible replacement.
  • Data quality management
  • Marketing event / webinar

What are the Cons of Marketing Lifecycle Management Software ?

  • Data hosting: not necessarily stored in your country (server abroad)
  • Installation & Maintenance: it is preferable to call on an IT integrator
  • Technical support: it is preferable to train employees when changing software packages
  • Security & Confidentiality: you must trust the publisher of the solution
  • Price: multiplying subscription software can be costly for the company


Best Marketing Lifecycle Management Software: Reviews Pricing Comparison Alternatives

Best Marketing Lifecycle Management Software: Reviews Pricing Comparison Alternatives

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